Coverart for item
The Resource Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij

Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij

Label
Consumer behavior and culture : consequences for global marketing and advertising
Title
Consumer behavior and culture
Title remainder
consequences for global marketing and advertising
Statement of responsibility
Marieke K. de Mooij
Creator
Author
Subject
Language
eng
Summary
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media ; An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing ; Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Mooij, Marieke K. de
Dewey number
658.4
Illustrations
illustrations
Index
no index present
LC call number
HD30.3
LC item number
.K68 2019
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Core textbook
http://library.link/vocab/subjectName
Business & Management
Target audience
specialized
Label
Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGECatalyst0018
Edition
3rd edition.
Extent
1 online resource (472 pages)
Form of item
online
Isbn
9781526471598
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)1194874167
Label
Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGECatalyst0018
Edition
3rd edition.
Extent
1 online resource (472 pages)
Form of item
online
Isbn
9781526471598
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
System control number
(OCoLC)1194874167

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