The Resource Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
Resource Information
The item Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media ; An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing ; Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
- Language
- eng
- Edition
- 3rd edition.
- Extent
- 1 online resource (472 pages)
- Isbn
- 9781526471598
- Label
- Consumer behavior and culture : consequences for global marketing and advertising
- Title
- Consumer behavior and culture
- Title remainder
- consequences for global marketing and advertising
- Statement of responsibility
- Marieke K. de Mooij
- Language
- eng
- Summary
- Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media ; An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing ; Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorDate
- 1943-
- http://library.link/vocab/creatorName
- Mooij, Marieke K. de
- Dewey number
- 658.4
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD30.3
- LC item number
- .K68 2019
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- Core textbook
- http://library.link/vocab/subjectName
- Business & Management
- Target audience
- specialized
- Label
- Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGECatalyst0018
- Edition
- 3rd edition.
- Extent
- 1 online resource (472 pages)
- Form of item
- online
- Isbn
- 9781526471598
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- System control number
- (OCoLC)1194874167
- Label
- Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGECatalyst0018
- Edition
- 3rd edition.
- Extent
- 1 online resource (472 pages)
- Form of item
- online
- Isbn
- 9781526471598
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- System control number
- (OCoLC)1194874167
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Consumer-behavior-and-culture--consequences-for/iqrJoQ4-b3M/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Consumer-behavior-and-culture--consequences-for/iqrJoQ4-b3M/">Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Consumer-behavior-and-culture--consequences-for/iqrJoQ4-b3M/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Consumer-behavior-and-culture--consequences-for/iqrJoQ4-b3M/">Consumer behavior and culture : consequences for global marketing and advertising, Marieke K. de Mooij</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
