Coverart for item
The Resource Consumer behaviour in tourism, John Swarbrooke and Susan Horner, (electronic book)

Consumer behaviour in tourism, John Swarbrooke and Susan Horner, (electronic book)

Label
Consumer behaviour in tourism
Title
Consumer behaviour in tourism
Statement of responsibility
John Swarbrooke and Susan Horner
Creator
Contributor
Subject
Language
eng
Summary
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism * Fully revised with new case studies including the Chinese and Islamic tourism markets, the impact of terrorism on tourist behaviour, the international conference market and adventure tourism marketing in the USA and New Zealand * Theories revised and expanded to include national and cultural differences, destination choice and how purchase decisions are made, the effect of the internet, terrorism, health concerns, government travel advice and much more * An interactive text with exercises and discussion points
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Swarbrooke, John
Dewey number
658.8342
Illustrations
illustrations
Index
index present
LC call number
G155.A1
LC item number
S88 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Horner, Susan
http://library.link/vocab/subjectName
  • Consumer behavior
  • Tourism
Label
Consumer behaviour in tourism, John Swarbrooke and Susan Horner, (electronic book)
Instantiates
Publication
Note
Previous ed.: 1999
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies; Glossary of Terms; Bibliography; Index
Control code
SCIDI230269329
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (ix, 428 p.)
File format
unknown
Form of item
online
Isbn
9780750667357
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Consumer behaviour in tourism, John Swarbrooke and Susan Horner, (electronic book)
Publication
Note
Previous ed.: 1999
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies; Glossary of Terms; Bibliography; Index
Control code
SCIDI230269329
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (ix, 428 p.)
File format
unknown
Form of item
online
Isbn
9780750667357
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Library Locations

Processing Feedback ...