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The Resource Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis

Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis

Label
Contemporary issues in marketing and consumer behaviour
Title
Contemporary issues in marketing and consumer behaviour
Statement of responsibility
Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Parsons, Elizabeth
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Maclaran, Pauline
  • Chatzidakis, Andreas
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
Label
Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Instantiates
Publication
Note
Previous edition: Elsevier, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace
Control code
031839247
Dimensions
24 cm
Edition
Second edition.
Extent
vi, 185 pages
Isbn
9780415826907
Lccn
2017002758
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Publication
Note
Previous edition: Elsevier, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace
Control code
031839247
Dimensions
24 cm
Edition
Second edition.
Extent
vi, 185 pages
Isbn
9780415826907
Lccn
2017002758
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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