Coverart for item
The Resource Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis, (electronic book)

Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis, (electronic book)

Label
Contemporary issues in marketing and consumer behaviour
Title
Contemporary issues in marketing and consumer behaviour
Statement of responsibility
Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Parsons, Elizabeth
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Maclaran, Pauline
  • Chatzidakis, Andreas
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
Label
Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis, (electronic book)
Instantiates
Publication
Note
Earlier edition: 2009
Bibliography note
Includes bibliographical references and index
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption -- consumerising politics -- Marketing spaces and places -- The globalised marketplace
Control code
ocn984512336
Extent
1 online resource. (192 pages)
Form of item
online
Isbn
9780203526040
Lccn
2017020207
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote
Label
Contemporary issues in marketing and consumer behaviour, Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis, (electronic book)
Publication
Note
Earlier edition: 2009
Bibliography note
Includes bibliographical references and index
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption -- consumerising politics -- Marketing spaces and places -- The globalised marketplace
Control code
ocn984512336
Extent
1 online resource. (192 pages)
Form of item
online
Isbn
9780203526040
Lccn
2017020207
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote

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