Coverart for item
The Resource Contemporary thoughts on corporate branding and corporate identity management, edited by T.C. Melewar, Elif Karaosmanoglu, (electronic book)

Contemporary thoughts on corporate branding and corporate identity management, edited by T.C. Melewar, Elif Karaosmanoglu, (electronic book)

Label
Contemporary thoughts on corporate branding and corporate identity management
Title
Contemporary thoughts on corporate branding and corporate identity management
Statement of responsibility
edited by T.C. Melewar, Elif Karaosmanoglu
Contributor
Subject
Language
eng
Summary
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Member of
Cataloging source
UK-WkNB
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1975-
http://library.link/vocab/relatedWorkOrContributorName
  • Melewar, T. C
  • Karaosmanoglu, Elif
http://library.link/vocab/subjectName
  • Business & management
  • Corporate image
Summary expansion
Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergers and acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing
Label
Contemporary thoughts on corporate branding and corporate identity management, edited by T.C. Melewar, Elif Karaosmanoglu, (electronic book)
Instantiates
Publication
Note
Originally published in: 2008
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
Branding: A Social Contract between a Business and Its Customer / R.McMurrian & J.H.Washburn -- A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance / H.M.Shamma & S.S.Hassan -- Aligning Corporate Brand Perceptions. Does it Matter? / T.Anisimova & F.Mavondo -- Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City / R.Stokes Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications / S.V.Halliday & S.Kuenzel -- Organizational Branding within Creative SMEs / S.M.Powell Corporate Identity as Strategic Management Communication: A Working Framework / L.C.Wah -- The Power of Corporate Brand Names: Integrated Marketing in Action / B.C.Sowa Strategic Corporate Re-Branding / P.Cettier & B.Schmitt -- Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of A Post-Merger Corporate Identity / T.C.Melewar, D.Stark & E.Karaosmanoglu -- Corporations as Storytellers - Stakeholders as Image builders: Towards Impressive Corporate Communication / R. Langer and R. J. Varey
Extent
248 p.
File format
one file format
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230583221
Isbn Type
(pbk)
Level of compression
unknown
Other physical details
27 figures, 4.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
computer disc type unspecified
System details
Requires Adobe Reader
Label
Contemporary thoughts on corporate branding and corporate identity management, edited by T.C. Melewar, Elif Karaosmanoglu, (electronic book)
Publication
Note
Originally published in: 2008
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
Branding: A Social Contract between a Business and Its Customer / R.McMurrian & J.H.Washburn -- A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance / H.M.Shamma & S.S.Hassan -- Aligning Corporate Brand Perceptions. Does it Matter? / T.Anisimova & F.Mavondo -- Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City / R.Stokes Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications / S.V.Halliday & S.Kuenzel -- Organizational Branding within Creative SMEs / S.M.Powell Corporate Identity as Strategic Management Communication: A Working Framework / L.C.Wah -- The Power of Corporate Brand Names: Integrated Marketing in Action / B.C.Sowa Strategic Corporate Re-Branding / P.Cettier & B.Schmitt -- Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of A Post-Merger Corporate Identity / T.C.Melewar, D.Stark & E.Karaosmanoglu -- Corporations as Storytellers - Stakeholders as Image builders: Towards Impressive Corporate Communication / R. Langer and R. J. Varey
Extent
248 p.
File format
one file format
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230583221
Isbn Type
(pbk)
Level of compression
unknown
Other physical details
27 figures, 4.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
computer disc type unspecified
System details
Requires Adobe Reader

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