Coverart for item
The Resource Content is king : writing and editing online, David Mill, (electronic book)

Content is king : writing and editing online, David Mill, (electronic book)

Label
Content is king : writing and editing online
Title
Content is king
Title remainder
writing and editing online
Statement of responsibility
David Mill
Creator
Subject
Language
eng
Summary
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Mill, David
Dewey number
808.066658872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.M55 2005
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Emarketing essentials
http://library.link/vocab/subjectName
  • Internet marketing
  • Web sites
  • Telemarketing
Label
Content is king : writing and editing online, David Mill, (electronic book)
Instantiates
Publication
Note
Includes index
Color
multicolored
Contents
Introduction -- content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary
Control code
SCIDI474959445
Dimensions
unknown
Extent
1 online resource (xv, 211 p.)
Form of item
online
Isbn
9780750663175
Other physical details
ill.
Specific material designation
remote
Label
Content is king : writing and editing online, David Mill, (electronic book)
Publication
Note
Includes index
Color
multicolored
Contents
Introduction -- content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary
Control code
SCIDI474959445
Dimensions
unknown
Extent
1 online resource (xv, 211 p.)
Form of item
online
Isbn
9780750663175
Other physical details
ill.
Specific material designation
remote

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