Coverart for item
The Resource Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?

Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?

Label
Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe
Title
Conviviality evaluated
Title remainder
market entry and expansion strategies at the Pernod Ricard Groupe
Statement of responsibility
Camilla Jensen, Peter Z?mborsk?
Creator
Contributor
Author
Subject
Language
eng
Summary
This case study examines foreign market entry and expansion strategies of the Pernod Ricard Group (PRG), the second largest producer of wine and spirits in the world in 2016. It focuses on two expansion routes: external acquisitions; and organic growth. The case provides background on the differences and similarities of PRG's market entry and expansion strategies in developed and emerging markets. It also provides data on key regions and countries, allowing readers to evaluate and analyse priority markets for expansion. PRG has typically initiated market entry through a greenfield establishment. In this case, students must compare the role and profitability of a greenfield establishment to that of an acquisition strategy, using careful evaluation and analysis to explain how each could play out, in mature markets and particularly in emerging markets
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Jensen, Camilla
Dewey number
658.848
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.J46 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Z?mborsk?, Peter
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Pernod Ricard (Firm)
  • Export marketing
  • International business enterprises
Target audience
specialized
Label
Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003337
Extent
1 online resource
Form of item
online
Isbn
9781526437068
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003337
Extent
1 online resource
Form of item
online
Isbn
9781526437068
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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