The Resource Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
Resource Information
The item Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk? represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk? represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case study examines foreign market entry and expansion strategies of the Pernod Ricard Group (PRG), the second largest producer of wine and spirits in the world in 2016. It focuses on two expansion routes: external acquisitions; and organic growth. The case provides background on the differences and similarities of PRG's market entry and expansion strategies in developed and emerging markets. It also provides data on key regions and countries, allowing readers to evaluate and analyse priority markets for expansion. PRG has typically initiated market entry through a greenfield establishment. In this case, students must compare the role and profitability of a greenfield establishment to that of an acquisition strategy, using careful evaluation and analysis to explain how each could play out, in mature markets and particularly in emerging markets
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526437068
- Label
- Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe
- Title
- Conviviality evaluated
- Title remainder
- market entry and expansion strategies at the Pernod Ricard Groupe
- Statement of responsibility
- Camilla Jensen, Peter Z?mborsk?
- Language
- eng
- Summary
- This case study examines foreign market entry and expansion strategies of the Pernod Ricard Group (PRG), the second largest producer of wine and spirits in the world in 2016. It focuses on two expansion routes: external acquisitions; and organic growth. The case provides background on the differences and similarities of PRG's market entry and expansion strategies in developed and emerging markets. It also provides data on key regions and countries, allowing readers to evaluate and analyse priority markets for expansion. PRG has typically initiated market entry through a greenfield establishment. In this case, students must compare the role and profitability of a greenfield establishment to that of an acquisition strategy, using careful evaluation and analysis to explain how each could play out, in mature markets and particularly in emerging markets
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Jensen, Camilla
- Dewey number
- 658.848
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF1416
- LC item number
- .J46 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Z?mborsk?, Peter
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Pernod Ricard (Firm)
- Export marketing
- International business enterprises
- Target audience
- specialized
- Label
- Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003337
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526437068
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003337
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526437068
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Conviviality-evaluated--market-entry-and/O6T7hi1JKfY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Conviviality-evaluated--market-entry-and/O6T7hi1JKfY/">Conviviality evaluated : market entry and expansion strategies at the Pernod Ricard Groupe, Camilla Jensen, Peter Z?mborsk?</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
