Coverart for item
The Resource Corporate communications : an international journal, Volume 12, Number 4, Corporate and organizational marketing, (electronic book)

Corporate communications : an international journal, Volume 12, Number 4, Corporate and organizational marketing, (electronic book)

Label
Corporate communications : an international journal, Volume 12, Number 4, Corporate and organizational marketing
Title
Corporate communications
Title remainder
an international journal
Title number
Volume 12, Number 4
Title part
Corporate and organizational marketing
Subject
Language
eng
Summary
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi
Cataloging source
CaPaEBR
Index
no index present
LC call number
HD30.3
LC item number
.C672124 2007eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Communication in management
  • Communication in organizations
Label
Corporate communications : an international journal, Volume 12, Number 4, Corporate and organizational marketing, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10211634
Dimensions
unknown
Extent
p. 319-432.
Form of item
electronic
Isbn
9781846637049
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Corporate communications : an international journal, Volume 12, Number 4, Corporate and organizational marketing, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10211634
Dimensions
unknown
Extent
p. 319-432.
Form of item
electronic
Isbn
9781846637049
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Reproduction note
Electronic resource.
Specific material designation
remote

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