Coverart for item
The Resource Corporate reputations, branding and people management : a strategic approach to HR, Graeme Martin and Susan Hetrick, (electronic book)

Corporate reputations, branding and people management : a strategic approach to HR, Graeme Martin and Susan Hetrick, (electronic book)

Label
Corporate reputations, branding and people management : a strategic approach to HR
Title
Corporate reputations, branding and people management
Title remainder
a strategic approach to HR
Statement of responsibility
Graeme Martin and Susan Hetrick
Creator
Contributor
Subject
Language
eng
Summary
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. * Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas. * Use of case studies and examples helps the readers to put the theory into context and see how it's applied. * Provides a practical guide to developing appropriate HR policies and practices
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Martin, Graeme
Dewey number
658.3
Illustrations
illustrations
Index
index present
LC call number
HF5549
LC item number
.M3262 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hetrick, Susan
Series statement
Advanced HR practitioner series
http://library.link/vocab/subjectName
Personnel management
Label
Corporate reputations, branding and people management : a strategic approach to HR, Graeme Martin and Susan Hetrick, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
1 The Corporate Agenda and its Links with Human Resource Management -- 2 Managing Corporate Brands and Reputations -- 3 Organizational Identity, Action and Image: The Lynchpin -- 4 The Quality of Individual Employment Relationships and Individual Employee Behavior -- 5 Four Lenses on HR Strategy and the Employment Relationship -- 6 New Developments in HR Strategy and the Employment Relationship -- 7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR -- 8 Corporate Communications and the Employment Relationship -- 9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility -- 10 Corporate Reputations, Branding and the Future of HR
Control code
SCIDI474952005
Dimensions
unknown
Extent
1 online resource (xv, 384 p.)
Form of item
online
Isbn
9780080462448
Other physical details
ill.
Specific material designation
remote
Label
Corporate reputations, branding and people management : a strategic approach to HR, Graeme Martin and Susan Hetrick, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
1 The Corporate Agenda and its Links with Human Resource Management -- 2 Managing Corporate Brands and Reputations -- 3 Organizational Identity, Action and Image: The Lynchpin -- 4 The Quality of Individual Employment Relationships and Individual Employee Behavior -- 5 Four Lenses on HR Strategy and the Employment Relationship -- 6 New Developments in HR Strategy and the Employment Relationship -- 7 Corporate Reputation and Branding in Global Companies: The Challenges for People Management and HR -- 8 Corporate Communications and the Employment Relationship -- 9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility -- 10 Corporate Reputations, Branding and the Future of HR
Control code
SCIDI474952005
Dimensions
unknown
Extent
1 online resource (xv, 384 p.)
Form of item
online
Isbn
9780080462448
Other physical details
ill.
Specific material designation
remote

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