Coverart for item
The Resource Corporate social responsibility in the digital age, edited by Ana Adi, Georgiana Grigore, David Crowther, (electronic book)

Corporate social responsibility in the digital age, edited by Ana Adi, Georgiana Grigore, David Crowther, (electronic book)

Label
Corporate social responsibility in the digital age
Title
Corporate social responsibility in the digital age
Statement of responsibility
edited by Ana Adi, Georgiana Grigore, David Crowther
Contributor
Subject
Language
eng
Summary
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â{u009C}socialâ on responsibility and its feasibility, measurability and success in a boundary-less world
Member of
Cataloging source
UtOrBLW
Dewey number
658.408
Illustrations
illustrations
Index
index present
LC call number
HD60
LC item number
.C67 2015
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Adi, Ana
  • Grigore, Georgiana
  • Crowther, David
Series statement
Developments in corporate governance and responsibility
Series volume
7
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Business ethics
Label
Corporate social responsibility in the digital age, edited by Ana Adi, Georgiana Grigore, David Crowther, (electronic book)
Instantiates
Publication
Note
Includes index
Contents
Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay
Control code
bslw09329466
Dimensions
unknown
Extent
1 online resource (xvi, 272 p.)
Form of item
online
Isbn
9781784415815
Other physical details
ill.
Specific material designation
remote
Label
Corporate social responsibility in the digital age, edited by Ana Adi, Georgiana Grigore, David Crowther, (electronic book)
Publication
Note
Includes index
Contents
Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay
Control code
bslw09329466
Dimensions
unknown
Extent
1 online resource (xvi, 272 p.)
Form of item
online
Isbn
9781784415815
Other physical details
ill.
Specific material designation
remote

Library Locations

Processing Feedback ...