Coverart for item
The Resource Counting on communication : the Uganda nutrition and early childhood development project, Cecilia Cabañero-Verzosa, (electronic book)

Counting on communication : the Uganda nutrition and early childhood development project, Cecilia Cabañero-Verzosa, (electronic book)

Label
Counting on communication : the Uganda nutrition and early childhood development project
Title
Counting on communication
Title remainder
the Uganda nutrition and early childhood development project
Statement of responsibility
Cecilia Cabañero-Verzosa
Creator
Subject
Language
eng
Summary
The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Cabañero-Verzosa, Cecilia
Dewey number
353.6274096761
Index
no index present
LC call number
RA552.U33
LC item number
C33 2005eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
Series statement
World Bank working paper
Series volume
59
http://library.link/vocab/subjectName
  • Health promotion
  • Malnutrition in children
  • Economic assistance
  • Health, Nutrition, and Population
  • Social and Cultural Issues
Label
Counting on communication : the Uganda nutrition and early childhood development project, Cecilia Cabañero-Verzosa, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10082383
Dimensions
unknown
Extent
vii, 41 p.
Form of item
electronic
Isbn
9780821362686
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Counting on communication : the Uganda nutrition and early childhood development project, Cecilia Cabañero-Verzosa, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10082383
Dimensions
unknown
Extent
vii, 41 p.
Form of item
electronic
Isbn
9780821362686
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Reproduction note
Electronic resource.
Specific material designation
remote

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