Coverart for item
The Resource Creating ever-cool: : a marketer's guide to a kid's heart, Gene Del Vecchio ; [illustrations by Damian Fulton]

Creating ever-cool: : a marketer's guide to a kid's heart, Gene Del Vecchio ; [illustrations by Damian Fulton]

Label
Creating ever-cool: : a marketer's guide to a kid's heart
Title
Creating ever-cool:
Title remainder
a marketer's guide to a kid's heart
Statement of responsibility
Gene Del Vecchio ; [illustrations by Damian Fulton]
Title variation
Ever-cool
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Del Vecchio, Gene
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Child consumers
  • Advertising and children
  • Children
Label
Creating ever-cool: : a marketer's guide to a kid's heart, Gene Del Vecchio ; [illustrations by Damian Fulton]
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction. Kidquake: a turbulence measuring more than $160 billion -- Targeting a kid's heart and attaining "ever-cool." 2. The child's psyche. Touch the boy's and girl's psyche -- Understand their fears -- Help them gain control -- Embrace their fantasies -- Gratify their senses -- Be sensitive to their "age-tude" -- Understand their reference groups' connection to "cool." 3. A kid's world and culture. Investigate their newfound awareness -- Understand their shifting family structure -- Find opportunities in their educational arena -- Analyze their play -- Live in their special world. 4. Marketing to a child's heart. Develop kid-appealing products and advertising -- Develop a research program -- Attain standards and ethics -- Create a lifelong relationship
Control code
ocm36283864
Dimensions
22 cm.
Extent
253 p.
Isbn
9781565542563
Lccn
97001660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Creating ever-cool: : a marketer's guide to a kid's heart, Gene Del Vecchio ; [illustrations by Damian Fulton]
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction. Kidquake: a turbulence measuring more than $160 billion -- Targeting a kid's heart and attaining "ever-cool." 2. The child's psyche. Touch the boy's and girl's psyche -- Understand their fears -- Help them gain control -- Embrace their fantasies -- Gratify their senses -- Be sensitive to their "age-tude" -- Understand their reference groups' connection to "cool." 3. A kid's world and culture. Investigate their newfound awareness -- Understand their shifting family structure -- Find opportunities in their educational arena -- Analyze their play -- Live in their special world. 4. Marketing to a child's heart. Develop kid-appealing products and advertising -- Develop a research program -- Attain standards and ethics -- Create a lifelong relationship
Control code
ocm36283864
Dimensions
22 cm.
Extent
253 p.
Isbn
9781565542563
Lccn
97001660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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