Coverart for item
The Resource Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)

Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)

Label
Creating market insight : how firms create value from market understanding
Title
Creating market insight
Title remainder
how firms create value from market understanding
Statement of responsibility
Brian D Smith, Paul G. Raspin
Creator
Contributor
Subject
Language
eng
Summary
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Smith, Brian D.
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.S594 2008eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Raspin, Paul G
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Problem solving
  • Organizational effectiveness
Label
Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [303]-307) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10301427
Dimensions
24 cm.
Dimensions
unknown
Extent
ix, 318 p.
Form of item
electronic
Isbn
9780470986530
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. [303]-307) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10301427
Dimensions
24 cm.
Dimensions
unknown
Extent
ix, 318 p.
Form of item
electronic
Isbn
9780470986530
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

Library Locations

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