The Resource Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
Resource Information
The item Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
- Language
- eng
- Extent
- ix, 318 p.
- Isbn
- 9780470986530
- Label
- Creating market insight : how firms create value from market understanding
- Title
- Creating market insight
- Title remainder
- how firms create value from market understanding
- Statement of responsibility
- Brian D Smith, Paul G. Raspin
- Language
- eng
- Summary
- "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
- Cataloging source
- CaPaEBR
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- Smith, Brian D.
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.13
- LC item number
- .S594 2008eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Raspin, Paul G
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Problem solving
- Organizational effectiveness
- Label
- Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
- Bibliography note
- Includes bibliographical references (p. [303]-307) and indexes
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10301427
- Dimensions
- 24 cm.
- Dimensions
- unknown
- Extent
- ix, 318 p.
- Form of item
- electronic
- Isbn
- 9780470986530
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
- Label
- Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)
- Bibliography note
- Includes bibliographical references (p. [303]-307) and indexes
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10301427
- Dimensions
- 24 cm.
- Dimensions
- unknown
- Extent
- ix, 318 p.
- Form of item
- electronic
- Isbn
- 9780470986530
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Creating-market-insight--how-firms-create-value/Z88sbtNED6E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Creating-market-insight--how-firms-create-value/Z88sbtNED6E/">Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Creating-market-insight--how-firms-create-value/Z88sbtNED6E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Creating-market-insight--how-firms-create-value/Z88sbtNED6E/">Creating market insight : how firms create value from market understanding, Brian D Smith, Paul G. Raspin, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
