Coverart for item
The Resource Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace, (electronic book)

Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace, (electronic book)

Label
Creating powerful brands
Title
Creating powerful brands
Statement of responsibility
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1953-
http://library.link/vocab/creatorName
De Chernatony, Leslie
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
D45 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • McDonald, Malcolm
  • Wallace, Elaine
  • Taylor & Francis
http://library.link/vocab/subjectName
  • Brand name products
  • Product management
Label
Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Front Cover; Creating Powerful Brands; Copyright; Dedication; Contents; About the Authors; Preface; How to Use this Book to Achieve the Best Results; Acknowledgements; PART 1 -- Foundations of Brand Management; Chapter 1 Why it is Crucial to Create Powerful Brands; Chapter 2 Understanding the Branding Process; PART 2 -- Brand Management in Different Sectors; Chapter 3 How Consumers Choose Brands; Chapter 4 How Consumer Brands Satisfy Social and Psychological Needs; Chapter 5 Business-to-Business Branding; Chapter 6 Service Brands; Chapter 7 Retailer Issues in Branding
Control code
99973919867
Dimensions
unknown
Edition
Fourth Edition.
Extent
1 online resource ( xxv, 483 pages)
File format
unknown
Form of item
online
Isbn
9781856178501
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
3535476
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Front Cover; Creating Powerful Brands; Copyright; Dedication; Contents; About the Authors; Preface; How to Use this Book to Achieve the Best Results; Acknowledgements; PART 1 -- Foundations of Brand Management; Chapter 1 Why it is Crucial to Create Powerful Brands; Chapter 2 Understanding the Branding Process; PART 2 -- Brand Management in Different Sectors; Chapter 3 How Consumers Choose Brands; Chapter 4 How Consumer Brands Satisfy Social and Psychological Needs; Chapter 5 Business-to-Business Branding; Chapter 6 Service Brands; Chapter 7 Retailer Issues in Branding
Control code
99973919867
Dimensions
unknown
Edition
Fourth Edition.
Extent
1 online resource ( xxv, 483 pages)
File format
unknown
Form of item
online
Isbn
9781856178501
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
3535476
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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