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The Resource Creating the corporate soul : the rise of public relations and corporate imagery in American big business, Roland Marchand

Creating the corporate soul : the rise of public relations and corporate imagery in American big business, Roland Marchand

Label
Creating the corporate soul : the rise of public relations and corporate imagery in American big business
Title
Creating the corporate soul
Title remainder
the rise of public relations and corporate imagery in American big business
Statement of responsibility
Roland Marchand
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marchand, Roland
Illustrations
illustrations
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Big business
  • Advertising
Label
Creating the corporate soul : the rise of public relations and corporate imagery in American big business, Roland Marchand
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 369-440) and index
Dimensions
27 cm.
Extent
xi, 461 p
Isbn
9780520087194
Lccn
97050098 //r982
Other physical details
ill. (some col.)
Label
Creating the corporate soul : the rise of public relations and corporate imagery in American big business, Roland Marchand
Publication
Bibliography note
Includes bibliographical references (p. 369-440) and index
Dimensions
27 cm.
Extent
xi, 461 p
Isbn
9780520087194
Lccn
97050098 //r982
Other physical details
ill. (some col.)

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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