Coverart for item
The Resource Creating value : successful business strategies, Shiv S. Mathur and Alfred Kenyon, (electronic book)

Creating value : successful business strategies, Shiv S. Mathur and Alfred Kenyon, (electronic book)

Label
Creating value : successful business strategies
Title
Creating value
Title remainder
successful business strategies
Statement of responsibility
Shiv S. Mathur and Alfred Kenyon
Creator
Contributor
Subject
Language
eng
Summary
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout. Highly-acclaimed first edition, 'Creating Value: Shaping Tomorrow's Business', was winner of the MCA price for best management in 1997. Innovative, customer-led view of strategy that includes new examples and updated material. Controversially plays down the role of the international and global given the revolution in communications including the internet
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Mathur, Shiv Sahai
Dewey number
658.4012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.M3743 2001
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kenyon, Alfred.
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Success in business
Label
Creating value : successful business strategies, Shiv S. Mathur and Alfred Kenyon, (electronic book)
Instantiates
Publication
Note
Previous ed.: 1997
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The framework in a nutshell -- Purpose, scope and basics; Fundamentals: the framework and its main building blocks -- Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy -- Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit -- Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy -- The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings -- Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework -- Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index
Control code
SCIDI474951954
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 383 p.)
Form of item
online
Isbn
9780750653633
Other physical details
ill.
Specific material designation
remote
Label
Creating value : successful business strategies, Shiv S. Mathur and Alfred Kenyon, (electronic book)
Publication
Note
Previous ed.: 1997
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The framework in a nutshell -- Purpose, scope and basics; Fundamentals: the framework and its main building blocks -- Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy -- Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit -- Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy -- The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings -- Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework -- Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index
Control code
SCIDI474951954
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 383 p.)
Form of item
online
Isbn
9780750653633
Other physical details
ill.
Specific material designation
remote

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