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The Resource Creatingcustomerevangelists : how loyal customers become a volunteer sales force, Ben McConnell, Jackie Huba

Creatingcustomerevangelists : how loyal customers become a volunteer sales force, Ben McConnell, Jackie Huba

Label
Creatingcustomerevangelists : how loyal customers become a volunteer sales force
Title
Creatingcustomerevangelists
Title remainder
how loyal customers become a volunteer sales force
Statement of responsibility
Ben McConnell, Jackie Huba
Title variation
Creating customer evangelists
Title variation remainder
how loyal customers become a volunteer sales force
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McConnell, Ben
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Huba, Jackie
http://library.link/vocab/subjectName
  • Customer relations
  • Relationship marketing
Label
Creatingcustomerevangelists : how loyal customers become a volunteer sales force, Ben McConnell, Jackie Huba
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 206-207) and index
Contents
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop
Control code
l82002012221
Dimensions
24 cm.
Extent
x, 214 p.
Isbn
9780793155613
Lccn
2002012221
Other physical details
ill.
Label
Creatingcustomerevangelists : how loyal customers become a volunteer sales force, Ben McConnell, Jackie Huba
Publication
Bibliography note
Includes bibliographical references (p. 206-207) and index
Contents
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop
Control code
l82002012221
Dimensions
24 cm.
Extent
x, 214 p.
Isbn
9780793155613
Lccn
2002012221
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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