The Resource Culture and branding, Marieke de Mooij, (streaming video)

Culture and branding, Marieke de Mooij, (streaming video)

Label
Culture and branding
Title
Culture and branding
Statement of responsibility
Marieke de Mooij
Creator
Presenter
Subject
Genre
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Mooij, Marieke K. de
Series statement
Global branding strategies
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Consumer behavior
  • Consumers
Label
Culture and branding, Marieke de Mooij, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Few global brands are universally successful; there are no global consumers in the global village -- Brands are association networks on the consumers' mind and consumers are not the same worldwide -- Cultural differences influence consumers' relationships with brands -- Understanding cultural difference and categorizing cultures with the help of models of national culture -- Understanding the consequences of culture for brand positions, brand personality and brand equity -- How values of national culture influence design and acceptance of brand packaging
Control code
HST3602
Dimensions
unknown
Extent
1 online resource (1 streaming video file (35 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3602
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Culture and branding, Marieke de Mooij, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Few global brands are universally successful; there are no global consumers in the global village -- Brands are association networks on the consumers' mind and consumers are not the same worldwide -- Cultural differences influence consumers' relationships with brands -- Understanding cultural difference and categorizing cultures with the help of models of national culture -- Understanding the consequences of culture for brand positions, brand personality and brand equity -- How values of national culture influence design and acceptance of brand packaging
Control code
HST3602
Dimensions
unknown
Extent
1 online resource (1 streaming video file (35 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
3602
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

Processing Feedback ...