Coverart for item
The Resource Culture and consumption II : markets, meaning, and brand management, Grant McCracken

Culture and consumption II : markets, meaning, and brand management, Grant McCracken

Label
Culture and consumption II : markets, meaning, and brand management
Title
Culture and consumption II
Title remainder
markets, meaning, and brand management
Statement of responsibility
Grant McCracken
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
McCracken, Grant David
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumption (Economics)
  • Culture
  • Social values
Label
Culture and consumption II : markets, meaning, and brand management, Grant McCracken
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [193]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value
Control code
982004028466
Dimensions
23 cm.
Extent
x, 226 p.
Isbn
9780253345660
Lccn
2004028466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Culture and consumption II : markets, meaning, and brand management, Grant McCracken
Publication
Bibliography note
Includes bibliographical references (p. [193]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value
Control code
982004028466
Dimensions
23 cm.
Extent
x, 226 p.
Isbn
9780253345660
Lccn
2004028466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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