Coverart for item
The Resource Culture and consumption II : markets, meaning, and brand management, Grant McCracken

Culture and consumption II : markets, meaning, and brand management, Grant McCracken

Label
Culture and consumption II : markets, meaning, and brand management
Title
Culture and consumption II
Title remainder
markets, meaning, and brand management
Statement of responsibility
Grant McCracken
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
McCracken, Grant David
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumption (Economics)
  • Culture
  • Social values
Label
Culture and consumption II : markets, meaning, and brand management, Grant McCracken
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [193]-220) and index
Contents
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value
Control code
982004028466
Dimensions
23 cm.
Extent
x, 226 p.
Isbn
9780253217615
Lccn
2004028466
Other physical details
ill.
Label
Culture and consumption II : markets, meaning, and brand management, Grant McCracken
Publication
Bibliography note
Includes bibliographical references (p. [193]-220) and index
Contents
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value
Control code
982004028466
Dimensions
23 cm.
Extent
x, 226 p.
Isbn
9780253217615
Lccn
2004028466
Other physical details
ill.

Library Locations

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      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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