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The Resource Customer accounting : creating value with customer analytics, Massimiliano Bonacchi, Paolo Perego

Customer accounting : creating value with customer analytics, Massimiliano Bonacchi, Paolo Perego

Label
Customer accounting : creating value with customer analytics
Title
Customer accounting
Title remainder
creating value with customer analytics
Statement of responsibility
Massimiliano Bonacchi, Paolo Perego
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Bonacchi, Massimiliano
Dewey number
658.1511
Index
no index present
LC call number
HF5657.4
LC item number
.B66 2019
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Perego, Paolo
Series statement
SpringerBriefs in Accounting Ser
http://library.link/vocab/subjectName
  • Managerial accounting
  • Customer relations
Label
Customer accounting : creating value with customer analytics, Massimiliano Bonacchi, Paolo Perego
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Intro; Foreword; Contents; Chapter 1: Introduction; 1.1 Customer-Centricity in a Fast-Evolving Landscape; 1.2 Motivation and Objectives of This Book; 1.3 Theoretical Framework: Organizational Architecture; 1.4 Outline of This Book; References; Chapter 2: Customer Analytics: Definitions, Measurement and Models; 2.1 Customer Analytics: Definitions of CP, CLV and CE; 2.2 CLV Formulae: Sources and Variations; 2.3 Applications of CLV in Subscription-Based Business Settings; 2.4 CLV Scorecard and Cohort Analysis: An Application in an SBE; 2.4.1 The CLV Scorecard as a Performance Measurement System
  • 2.4.2 Benefits of CLV Scorecard2.4.3 CLV Cohort Analysis: Rationale; 2.4.4 CLV Cohort Analysis: A Practical Illustration; 2.5 Conclusions and Implications; References; Chapter 3: Customer Analytics for Internal Decision-Making and Control; 3.1 Review of Accounting and Marketing Literature; 3.2 Evaluation of the Literature; 3.3 A Case Study on the Adoption of Customer Analytics; 3.3.1 Case Background and Research Methodology; 3.3.2 Organizational Structure; 3.3.3 The Performance Measurement System; 3.3.4 The Reward System; 3.3.5 Conclusions and Implications from the Case Study
  • 3.4 An Exploratory Cross-Sectional Survey on the Adoption of Customer Analytics3.4.1 Sample and Data Collection; 3.4.2 Descriptive Statistics and Univariate Analysis; 3.4.3 Multivariate Analysis; 3.4.4 Conclusions and Implications from the Survey; Appendix Chapter 3: Questionnaire; References; Chapter 4: Customer Equity for External Reporting and Valuation; 4.1 Customers as the Most Valuable (Intangible) Asset; 4.2 Customer Franchise Is Missing in IFRS/US GAAP Financial Statements: How to Value It?; 4.3 Describing SBEs Business Model Using Customer Metrics
  • 4.4 Valuing SBEs Using Publicly Disclosed Customer Metrics: A Parsimonious Model to Estimate Customer Equity4.5 Customer Equity and Stock Returns: Empirical Evidence; 4.6 Beyond GAAP: Customer Metrics Reporting; References; Chapter 5: Conclusions and Trends to Look Forward; 5.1 Looking Back and Looking Ahead; 5.2 Linking Online with Offline Commerce; 5.3 Enhanced Forms of Corporate Non-financial Reporting; 5.4 The Rising Impact of Artificial Intelligence on Modeling Customer Data; References
Dimensions
unknown
Extent
1 online resource (viii, 87 pages)
File format
unknown
Form of item
online
Isbn
9783030019716
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783030019716
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1066194657
  • (OCoLC)1066194657
Label
Customer accounting : creating value with customer analytics, Massimiliano Bonacchi, Paolo Perego
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Intro; Foreword; Contents; Chapter 1: Introduction; 1.1 Customer-Centricity in a Fast-Evolving Landscape; 1.2 Motivation and Objectives of This Book; 1.3 Theoretical Framework: Organizational Architecture; 1.4 Outline of This Book; References; Chapter 2: Customer Analytics: Definitions, Measurement and Models; 2.1 Customer Analytics: Definitions of CP, CLV and CE; 2.2 CLV Formulae: Sources and Variations; 2.3 Applications of CLV in Subscription-Based Business Settings; 2.4 CLV Scorecard and Cohort Analysis: An Application in an SBE; 2.4.1 The CLV Scorecard as a Performance Measurement System
  • 2.4.2 Benefits of CLV Scorecard2.4.3 CLV Cohort Analysis: Rationale; 2.4.4 CLV Cohort Analysis: A Practical Illustration; 2.5 Conclusions and Implications; References; Chapter 3: Customer Analytics for Internal Decision-Making and Control; 3.1 Review of Accounting and Marketing Literature; 3.2 Evaluation of the Literature; 3.3 A Case Study on the Adoption of Customer Analytics; 3.3.1 Case Background and Research Methodology; 3.3.2 Organizational Structure; 3.3.3 The Performance Measurement System; 3.3.4 The Reward System; 3.3.5 Conclusions and Implications from the Case Study
  • 3.4 An Exploratory Cross-Sectional Survey on the Adoption of Customer Analytics3.4.1 Sample and Data Collection; 3.4.2 Descriptive Statistics and Univariate Analysis; 3.4.3 Multivariate Analysis; 3.4.4 Conclusions and Implications from the Survey; Appendix Chapter 3: Questionnaire; References; Chapter 4: Customer Equity for External Reporting and Valuation; 4.1 Customers as the Most Valuable (Intangible) Asset; 4.2 Customer Franchise Is Missing in IFRS/US GAAP Financial Statements: How to Value It?; 4.3 Describing SBEs Business Model Using Customer Metrics
  • 4.4 Valuing SBEs Using Publicly Disclosed Customer Metrics: A Parsimonious Model to Estimate Customer Equity4.5 Customer Equity and Stock Returns: Empirical Evidence; 4.6 Beyond GAAP: Customer Metrics Reporting; References; Chapter 5: Conclusions and Trends to Look Forward; 5.1 Looking Back and Looking Ahead; 5.2 Linking Online with Offline Commerce; 5.3 Enhanced Forms of Corporate Non-financial Reporting; 5.4 The Rising Impact of Artificial Intelligence on Modeling Customer Data; References
Dimensions
unknown
Extent
1 online resource (viii, 87 pages)
File format
unknown
Form of item
online
Isbn
9783030019716
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783030019716
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1066194657
  • (OCoLC)1066194657

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