Coverart for item
The Resource Customer experience innovation : how to get a lasting market edge, by Robert Dew, with Cyrus Allen, (electronic book)

Customer experience innovation : how to get a lasting market edge, by Robert Dew, with Cyrus Allen, (electronic book)

Label
Customer experience innovation : how to get a lasting market edge
Title
Customer experience innovation
Title remainder
how to get a lasting market edge
Statement of responsibility
by Robert Dew, with Cyrus Allen
Creator
Contributor
Author
Subject
Language
eng
Summary
Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free. This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats. Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firms CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the books content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business growth
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Dew, Robert
Dewey number
659
Index
index present
LC call number
HF5415.335
LC item number
.C87 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Allen, Cyrus
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Customer relations
Label
Customer experience innovation : how to get a lasting market edge, by Robert Dew, with Cyrus Allen, (electronic book)
Instantiates
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references (pages 195-201)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
9781787547865
Dimensions
unknown
Extent
1 online resource (xviii, 201 pages)
Form of item
online
Isbn
9781787547865
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Label
Customer experience innovation : how to get a lasting market edge, by Robert Dew, with Cyrus Allen, (electronic book)
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references (pages 195-201)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
9781787547865
Dimensions
unknown
Extent
1 online resource (xviii, 201 pages)
Form of item
online
Isbn
9781787547865
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

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