Coverart for item
The Resource Customer knowledge management : improving customer relationship through knowledge application, Silvio Wilde, (electronic book)

Customer knowledge management : improving customer relationship through knowledge application, Silvio Wilde, (electronic book)

Label
Customer knowledge management : improving customer relationship through knowledge application
Title
Customer knowledge management
Title remainder
improving customer relationship through knowledge application
Statement of responsibility
Silvio Wilde
Creator
Subject
Language
eng
Summary
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence o
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Wilde, Silvio
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
  • HF5415.5
  • HD30.2
LC item number
  • .W55 2011
  • .W5275 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Knowledge management
  • Business
Label
Customer knowledge management : improving customer relationship through knowledge application, Silvio Wilde, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 131-137) and index
Color
mixed
Control code
SPR704395321
Dimensions
unknown
Extent
1 online resource (xvi, 143 p.)
Form of item
online
Isbn
9783642164750
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
Label
Customer knowledge management : improving customer relationship through knowledge application, Silvio Wilde, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. 131-137) and index
Color
mixed
Control code
SPR704395321
Dimensions
unknown
Extent
1 online resource (xvi, 143 p.)
Form of item
online
Isbn
9783642164750
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote

Library Locations

Processing Feedback ...