The Resource Dainik Jagran : sustaining leadership in the newspaper industry, Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)

Dainik Jagran : sustaining leadership in the newspaper industry, Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)

Label
Dainik Jagran : sustaining leadership in the newspaper industry
Title
Dainik Jagran
Title remainder
sustaining leadership in the newspaper industry
Statement of responsibility
Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Dainik Jagran - a vernacular daily - is the most read newspaper in India. Under the banner of Jagran Prakashan Ltd.; which is one of the leading media houses in India, the success of Dainik Jagran has been an outcome of the strategic marketing decisions taken by its founder and his successors in the post-independence era. With extensive circulation, it created a large readership base and took bold decisions to launch multi editions to its daily through a series of acquisitions, mergers and consolidations from 1975 to 2010, enabling it to step into product diversification. Readership surveys, investments in technology, advertising, regular branding events and smart phone applications are a few tools that helped. While the group has diversified into other industries, there is an underlying anxiety about the future prospects of its newspaper business. With the onslaught of online news dailies, will Dainik Jagran be able to expand and maintain its readership base using its previous business and marketing strategies? Or is it time to change strategies for businesses in the newspaper and allied media industry in India?
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Nag, Tirthankar
Dewey number
658.4012
Illustrations
illustrations
Index
index present
Intended audience
The case can be used for MBA students. This is equally effective in short courses meant for low-to-mid-level working executives. The case is suited for classes in strategy, general marketing, media management and family business courses
LC call number
HD30.28
LC item number
.N37 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Basu, Rituparna
  • Dasgupta, Buroshiva
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Industrial management
Label
Dainik Jagran : sustaining leadership in the newspaper industry, Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)
Instantiates
Publication
Copyright
Note
  • The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter's five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald7
Dimensions
unknown
Extent
1 online resource (6 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
36 illustrations.
Specific material designation
remote
Label
Dainik Jagran : sustaining leadership in the newspaper industry, Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)
Publication
Copyright
Note
  • The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter's five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald7
Dimensions
unknown
Extent
1 online resource (6 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
36 illustrations.
Specific material designation
remote

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