Coverart for item
The Resource Data analysis and decision making : a case study of re-accommodating passengers for an airline company, Jongsawa Chongwatpol

Data analysis and decision making : a case study of re-accommodating passengers for an airline company, Jongsawa Chongwatpol

Label
Data analysis and decision making : a case study of re-accommodating passengers for an airline company
Title
Data analysis and decision making
Title remainder
a case study of re-accommodating passengers for an airline company
Statement of responsibility
Jongsawa Chongwatpol
Creator
Author
Subject
Genre
Language
eng
Summary
This case is designed to illustrate the conceptual foundations of business intelligence; thus, the analysts can develop an understanding on how to utilize the business intelligence framework to make proper decisions in the turbulent and competitive business environment. The case started when Bob, the senior vice president of Thai ABC Airline, had to implement a new method of re-accommodating passengers in the case of canceled/delayed flights. The first incident was reported that the flight from Bangkok, Thailand (BKK) to Hong Kong (HKG) was expected to be delayed and seven passengers would definitely miss the original connecting flight from Hong Kong to Chicago, USA. Unfortunately, the next available flight to Chicago was almost fully booked and could accommodate only two more passengers. Thus, Bob and his team had to decide which two passengers should be on the next available flight and which others would have to stay overnight in Bangkok for the morning flight to Chicago on the next day. The following topics are discussed in or raised by the case:(1) Airline Industry and the incidence of passengers' dissatisfaction because of delayed/canceled flights, (2) Business intelligence concept, (3) Customer acquisition and customer retention, (4) Social media and key influencers, and (5) Decision making based on different airline's strategic direction
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Chongwatpol, Jongsawa
Dewey number
658.403
Illustrations
illustrations
Index
no index present
LC call number
HD30.23
LC item number
.C46 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Decision making
  • Strategic planning
  • Air travel
  • Aeronautics, Commercial
  • Thai ABC Airline
Target audience
specialized
Label
Data analysis and decision making : a case study of re-accommodating passengers for an airline company, Jongsawa Chongwatpol
Instantiates
Publication
Note
  • Originally Published InChongwatpol, J. (2016). Data analysis and decision making: A case study of re-accomodating passengers for an airline company. Journal of Information Technology Teaching Cases, 6, 23-35
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005449
Extent
1 online resource
Form of item
online
Isbn
9781526477323
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Data analysis and decision making : a case study of re-accommodating passengers for an airline company, Jongsawa Chongwatpol
Publication
Note
  • Originally Published InChongwatpol, J. (2016). Data analysis and decision making: A case study of re-accomodating passengers for an airline company. Journal of Information Technology Teaching Cases, 6, 23-35
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005449
Extent
1 online resource
Form of item
online
Isbn
9781526477323
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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