The Resource Data mining for customer relationship management, Michael J. A. Berry, (streaming video)

Data mining for customer relationship management, Michael J. A. Berry, (streaming video)

Label
Data mining for customer relationship management
Title
Data mining for customer relationship management
Statement of responsibility
Michael J. A. Berry
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Berry, Michael J. A
Series statement
Data mining : fundamentals and latest development
http://library.link/vocab/subjectName
  • Customer relations
  • Data mining
Label
Data mining for customer relationship management, Michael J. A. Berry, (streaming video)
Instantiates
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Businesses should establish a learning relationship with their customers -- Data mining is a key enabler of the learning relationship -- Business processes are organized around the customer relationship -- Business processes generate data that can be used for modelling -- Care must be taken to ensure valid, stable models -- Examples of data mining in support of different stages of the customer relationship: product penetration, campaign response, campaign profitability, differential response analysis, customer value, recommendation and cross-selling, forecasting remaining customer lifetime
Control code
HST1777_1_3
Dimensions
unknown
Extent
1 streaming video file (61 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Data mining for customer relationship management, Michael J. A. Berry, (streaming video)
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Businesses should establish a learning relationship with their customers -- Data mining is a key enabler of the learning relationship -- Business processes are organized around the customer relationship -- Business processes generate data that can be used for modelling -- Care must be taken to ensure valid, stable models -- Examples of data mining in support of different stages of the customer relationship: product penetration, campaign response, campaign profitability, differential response analysis, customer value, recommendation and cross-selling, forecasting remaining customer lifetime
Control code
HST1777_1_3
Dimensions
unknown
Extent
1 streaming video file (61 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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