Coverart for item
The Resource Data mining techniques : for marketing, sales, and customer relationship management, Michael J.A. Berry, Gordon S. Linoff, (electronic book)

Data mining techniques : for marketing, sales, and customer relationship management, Michael J.A. Berry, Gordon S. Linoff, (electronic book)

Label
Data mining techniques : for marketing, sales, and customer relationship management
Title
Data mining techniques
Title remainder
for marketing, sales, and customer relationship management
Statement of responsibility
Michael J.A. Berry, Gordon S. Linoff
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Berry, Michael J. A
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.125
LC item number
.B47 2004eb
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Linoff, Gordon
http://library.link/vocab/subjectName
  • Data mining
  • Marketing
  • Business
Label
Data mining techniques : for marketing, sales, and customer relationship management, Michael J.A. Berry, Gordon S. Linoff, (electronic book)
Instantiates
Publication
Note
Includes index
Color
multicolored
Contents
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
Control code
ebr10114278
Dimensions
24 cm.
Dimensions
unknown
Edition
2nd ed.
Extent
xxv, 643 p.
Form of item
electronic
Isbn
9780471470649
Original version note
Original electronic resource.
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Data mining techniques : for marketing, sales, and customer relationship management, Michael J.A. Berry, Gordon S. Linoff, (electronic book)
Publication
Note
Includes index
Color
multicolored
Contents
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
Control code
ebr10114278
Dimensions
24 cm.
Dimensions
unknown
Edition
2nd ed.
Extent
xxv, 643 p.
Form of item
electronic
Isbn
9780471470649
Original version note
Original electronic resource.
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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