The Resource Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
Resource Information
The item Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Delta Air Lines Inc. (Delta), headquartered in Atlanta, Georgia, U.S., was the world's second-largest airline providing air transportation for passengers, cargo, and mail. Delta operated an extensive domestic and international network across all continents in the world except Antarctica. It was also a founding partner of the SkyTeam airline alliance.Delta had used mergers and acquisitions (M&A) successfully to solidify its strong position as a leader in the airline industry. It had gone through five M&As since 1953, including the most recent acquisition of Northwest Airlines (Northwest), which turned Delta into an airline with major operations in every region of the world. On the other hand, the Northwest merger took a toll on Delta's financial position by contributing to its high long-term debt.In 2012, top management was cautiously exploring opportunities for entering new markets, routes, and partnerships in order to boost market share. The airline industry was known for being extremely competitive with significant market share volatility, strong price competition, and low brand loyalty. Management was also searching for ways to reduce costs and expenses in an industry that was rapidly consolidating into fewer major national and international players
- Language
- eng
- Extent
- 1 online resource.
- Note
-
- Originally published in Hoffman, A. N., & Hunger, J. D. (2013). Delta Air Lines (2012): Navigating an uncertain environment. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526429162
- Label
- Delta Air Lines (2012) : navigating an uncertain environment
- Title
- Delta Air Lines (2012)
- Title remainder
- navigating an uncertain environment
- Statement of responsibility
- Alan N. Hoffman, J. David Hunger
- Language
- eng
- Summary
- Delta Air Lines Inc. (Delta), headquartered in Atlanta, Georgia, U.S., was the world's second-largest airline providing air transportation for passengers, cargo, and mail. Delta operated an extensive domestic and international network across all continents in the world except Antarctica. It was also a founding partner of the SkyTeam airline alliance.Delta had used mergers and acquisitions (M&A) successfully to solidify its strong position as a leader in the airline industry. It had gone through five M&As since 1953, including the most recent acquisition of Northwest Airlines (Northwest), which turned Delta into an airline with major operations in every region of the world. On the other hand, the Northwest merger took a toll on Delta's financial position by contributing to its high long-term debt.In 2012, top management was cautiously exploring opportunities for entering new markets, routes, and partnerships in order to boost market share. The airline industry was known for being extremely competitive with significant market share volatility, strong price competition, and low brand loyalty. Management was also searching for ways to reduce costs and expenses in an industry that was rapidly consolidating into fewer major national and international players
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorDate
- 1954-
- http://library.link/vocab/creatorName
- Hoffman, Alan N.
- Dewey number
- 658.15
- Index
- no index present
- LC call number
- HG4026
- LC item number
- .H64 2013
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorDate
- 1941-
- http://library.link/vocab/relatedWorkOrContributorName
- Hunger, J. David
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Delta Air Lines
- Corporations
- Diversification in industry
- Consolidation and merger of corporations
- Target audience
- specialized
- Label
- Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
- Note
-
- Originally published in Hoffman, A. N., & Hunger, J. D. (2013). Delta Air Lines (2012): Navigating an uncertain environment. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003365
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526429162
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
- Note
-
- Originally published in Hoffman, A. N., & Hunger, J. D. (2013). Delta Air Lines (2012): Navigating an uncertain environment. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003365
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526429162
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Delta-Air-Lines-2012--navigating-an-uncertain/x4zjpBwYpT4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Delta-Air-Lines-2012--navigating-an-uncertain/x4zjpBwYpT4/">Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Delta-Air-Lines-2012--navigating-an-uncertain/x4zjpBwYpT4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Delta-Air-Lines-2012--navigating-an-uncertain/x4zjpBwYpT4/">Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
