Coverart for item
The Resource Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger

Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger

Label
Delta Air Lines (2012) : navigating an uncertain environment
Title
Delta Air Lines (2012)
Title remainder
navigating an uncertain environment
Statement of responsibility
Alan N. Hoffman, J. David Hunger
Creator
Contributor
Author
Subject
Language
eng
Summary
Delta Air Lines Inc. (Delta), headquartered in Atlanta, Georgia, U.S., was the world's second-largest airline providing air transportation for passengers, cargo, and mail. Delta operated an extensive domestic and international network across all continents in the world except Antarctica. It was also a founding partner of the SkyTeam airline alliance.Delta had used mergers and acquisitions (M&A) successfully to solidify its strong position as a leader in the airline industry. It had gone through five M&As since 1953, including the most recent acquisition of Northwest Airlines (Northwest), which turned Delta into an airline with major operations in every region of the world. On the other hand, the Northwest merger took a toll on Delta's financial position by contributing to its high long-term debt.In 2012, top management was cautiously exploring opportunities for entering new markets, routes, and partnerships in order to boost market share. The airline industry was known for being extremely competitive with significant market share volatility, strong price competition, and low brand loyalty. Management was also searching for ways to reduce costs and expenses in an industry that was rapidly consolidating into fewer major national and international players
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Hoffman, Alan N.
Dewey number
658.15
Index
no index present
LC call number
HG4026
LC item number
.H64 2013
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
Hunger, J. David
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Delta Air Lines
  • Corporations
  • Diversification in industry
  • Consolidation and merger of corporations
Target audience
specialized
Label
Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
Instantiates
Publication
Note
  • Originally published in Hoffman, A. N., & Hunger, J. D. (2013). Delta Air Lines (2012): Navigating an uncertain environment. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003365
Extent
1 online resource.
Form of item
online
Isbn
9781526429162
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Delta Air Lines (2012) : navigating an uncertain environment, Alan N. Hoffman, J. David Hunger
Publication
Note
  • Originally published in Hoffman, A. N., & Hunger, J. D. (2013). Delta Air Lines (2012): Navigating an uncertain environment. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003365
Extent
1 online resource.
Form of item
online
Isbn
9781526429162
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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