Coverart for item
The Resource Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti

Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean
Title
Design-driven innovation
Title remainder
changing the rules of competition by radically innovating what things mean
Statement of responsibility
Roberto Verganti
Creator
Subject
Language
eng
Summary
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
Cataloging source
DLC
http://library.link/vocab/creatorName
Verganti, Roberto
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Technological innovations
  • Industrial management
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [241]-259) and index
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Control code
ocn213312343
Dimensions
25 cm.
Extent
xv, 272 p.
Isbn
9781422124826
Isbn Type
(hbk)
Lccn
2008051751
Other physical details
ill.
Label
Design-driven innovation : changing the rules of competition by radically innovating what things mean, Roberto Verganti
Publication
Bibliography note
Includes bibliographical references (p. [241]-259) and index
Contents
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture
Control code
ocn213312343
Dimensions
25 cm.
Extent
xv, 272 p.
Isbn
9781422124826
Isbn Type
(hbk)
Lccn
2008051751
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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