The Resource Designers project : Afrotouch Brands, Kingsley E. Ejiofor, (KeeMarks Research Consulting, Lagos, Nigeria)

Designers project : Afrotouch Brands, Kingsley E. Ejiofor, (KeeMarks Research Consulting, Lagos, Nigeria)

Label
Designers project : Afrotouch Brands
Title
Designers project
Title remainder
Afrotouch Brands
Statement of responsibility
Kingsley E. Ejiofor, (KeeMarks Research Consulting, Lagos, Nigeria)
Creator
Author
Subject
Genre
Language
eng
Summary
The CEO of Afrotouch Brands, Mr Emeka Emmanuel, must decide what level of investment his company would need to implement to increase its market share and revenue, thus ensuring adequate business competitiveness. Afrotouch Brands was among the leading names in gift items and indoor furniture in Nigeria. Despite the business main outlet in Victoria Island, the highbrow commercial centre in the city of Lagos, it has other high-profile outlets in Port-Harcourt and Abuja. From the very beginning, Afrotouch Brands attracted a lot of well discerning individuals who patronized the business based on the quality, the wide variety, the uniqueness and the lovely ambience of the showroom. The case describes the various investment alternatives needed for business expansion and discusses the probabilities of possible outcomes. Afrotouch Brands could maintain the medium scale indoor furniture they are currently doing, embark on a large aggressive investment to expand the indoor medium scale furniture to a large scale, maintain their business strategy in gift items and accessories or invest in outdoor furniture manufacturing. The challenge is to decide which of these alternative investment strategies the company should undertake in view of the associated levels of risk and uncertainty inherent in their implementation
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Ejiofor, Kingsley E
Dewey number
658.403
Illustrations
illustrations
Index
index present
Intended audience
Masters in business administration, Entrepreneurship management
LC call number
HD30.23
LC item number
.E35 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Decision making
  • Strategic planning
  • Risk assessment
Label
Designers project : Afrotouch Brands, Kingsley E. Ejiofor, (KeeMarks Research Consulting, Lagos, Nigeria)
Instantiates
Publication
Copyright
Note
  • This case study teaches students the following: fundamentals of decision trees construction; calculating and understanding expected monetary values; assessing probabilities; determination of risk profiles for each decision alternative; display of risk profiles graphically; and identification of business alternatives
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald52
Dimensions
unknown
Extent
1 online resource (5 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
12 illustrations.
Specific material designation
remote
Label
Designers project : Afrotouch Brands, Kingsley E. Ejiofor, (KeeMarks Research Consulting, Lagos, Nigeria)
Publication
Copyright
Note
  • This case study teaches students the following: fundamentals of decision trees construction; calculating and understanding expected monetary values; assessing probabilities; determination of risk profiles for each decision alternative; display of risk profiles graphically; and identification of business alternatives
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald52
Dimensions
unknown
Extent
1 online resource (5 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
12 illustrations.
Specific material designation
remote

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