Coverart for item
The Resource Designing and Conducting Survey Research : A Comprehensive Guide, (electronic book)

Designing and Conducting Survey Research : A Comprehensive Guide, (electronic book)

Label
Designing and Conducting Survey Research : A Comprehensive Guide
Title
Designing and Conducting Survey Research
Title remainder
A Comprehensive Guide
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Rea, Louis M
Dewey number
  • 519.5
  • 519.52
LC call number
HA31.2 .R43 2014
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Parker, Richard A
http://library.link/vocab/subjectName
  • Sampling (Statistics)
  • Social sciences -- Statistical methods
  • Social surveys
Label
Designing and Conducting Survey Research : A Comprehensive Guide, (electronic book)
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • ""Designing and Conducting Survey Research: A Comprehensive Guide""; ""Copyright""; ""Contents""; ""Figures, Tables, Exhibits, and Worksheets""; ""Figures""; ""Tables""; ""Exhibits""; ""Worksheets""; ""Preface""; ""Audience""; ""Overview of the Contents""; ""The Authors""; ""Part One: Developing and Administering Questionnaires""; ""Chapter One: An Overview of the Sample Survey Process""; ""Gathering Information through Research""; ""Advantages of Sample Survey Research""; ""Types of Sample Survey Research""; ""Mail-Out Surveys""; ""Web-Based Surveys""; ""The Telephone Survey""
  • ""In-Person Interviews""""Intercept Surveys""; ""Stages of the Survey Research Process""; ""Stage 1: Identifying the Focus of the Study and Method of Research""; ""Stage 2: Determining the Research Schedule and Budget""; ""Stage 3: Establishing an Information Base""; ""Stage 4: Determining the Sampling Frame""; ""Stage 5: Determining the Sample Size and Sample Selection Procedures""; ""Stage 6: Designing the Survey Instrument""; ""Stage 7: Pretesting the Survey Instrument""; ""Stage 8: Selecting and Training Interviewers""; ""Stage 9: Implementing the Survey""
  • ""Stage 10: Coding the Completed Questionnaires and Computerizing the Data""""Stage 11: Analyzing the Data and Preparing the Final Report""; ""Monitoring and Supervision of the Interview Process""; ""Ethical Considerations in Survey Research""; ""Conclusion""; ""Notes""; ""Chapter Two: Designing Effective Questionnaires""; ""Introducing the Study""; ""Sequence of Questions""; ""Introductory Questions""; ""Sensitive Questions""; ""Related Questions""; ""Logical Sequence""; ""Filter or Screening Questions""; ""Reliability Checks""; ""Question Format: Open-Ended or Closed-Ended""
  • ""Advantages of Closed-Ended Questions""""Disadvantages of Closed-Ended Questions""; ""Using Open-Ended Questions""; ""Follow-Up Open-Ended Questions""; ""Open-Ended Venting Questions""; ""Questionnaire Length""; ""Editing the Completed Questionnaire""; ""Notes""; ""Chapter Three: Developing Survey Questions""; ""Guidelines for Phrasing Questions""; ""Level of Wording""; ""Ambiguous Words and Phrases""; ""Confusingly Phrased Questions""; ""Double-Barreled Questions""; ""Manipulative Information""; ""Inappropriate Emphasis""; ""Emotional Words and Phrases""; ""Levels of Measurement""
  • ""Nominal Scale""""Ordinal Scale""; ""Interval Scale""; ""Formatting of Questions""; ""Basic Response Category Format""; ""Number of Alternative Responses""; ""Structure of Ordinal Categories Containing Interval Scale Variables""; ""Order of Response Alternatives""; ""Multiple Responses""; ""Scaled Responses""; ""Chapter Four: Using Focus Groups in the Survey Research Process""; ""Uses of Focus Groups""; ""Planning Focus Groups""; ""Identifying the Critical Characteristics of Participants""; ""Establishing the Number of Focus Groups""; ""Choosing an Appropriate Facility""
  • ""Determining the Necessity for Financial Inducements""
Control code
purchEBL1757959
Dimensions
unknown
Edition
4th ed.
Extent
1 online resource (355 p.)
Form of item
electronic
Governing access note
There is no limit to the number of simultaneous users but there is a limit of 325 uses (cumulative between all users) in each 12 month period, from the date of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy.Printing is restricted to 20% of the total pages of the ebook, per patron. Copying and pasting is restricted to 5% of the total pages of the ebook, per person. However, printing and copy and paste permissions in excess of this may be granted by some publishers
Isbn
9781118767023
Isbn Type
(ebk)
Issuing body
The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data tec
Specific material designation
remote
Label
Designing and Conducting Survey Research : A Comprehensive Guide, (electronic book)
Publication
Note
Description based upon print version of record
Contents
  • ""Designing and Conducting Survey Research: A Comprehensive Guide""; ""Copyright""; ""Contents""; ""Figures, Tables, Exhibits, and Worksheets""; ""Figures""; ""Tables""; ""Exhibits""; ""Worksheets""; ""Preface""; ""Audience""; ""Overview of the Contents""; ""The Authors""; ""Part One: Developing and Administering Questionnaires""; ""Chapter One: An Overview of the Sample Survey Process""; ""Gathering Information through Research""; ""Advantages of Sample Survey Research""; ""Types of Sample Survey Research""; ""Mail-Out Surveys""; ""Web-Based Surveys""; ""The Telephone Survey""
  • ""In-Person Interviews""""Intercept Surveys""; ""Stages of the Survey Research Process""; ""Stage 1: Identifying the Focus of the Study and Method of Research""; ""Stage 2: Determining the Research Schedule and Budget""; ""Stage 3: Establishing an Information Base""; ""Stage 4: Determining the Sampling Frame""; ""Stage 5: Determining the Sample Size and Sample Selection Procedures""; ""Stage 6: Designing the Survey Instrument""; ""Stage 7: Pretesting the Survey Instrument""; ""Stage 8: Selecting and Training Interviewers""; ""Stage 9: Implementing the Survey""
  • ""Stage 10: Coding the Completed Questionnaires and Computerizing the Data""""Stage 11: Analyzing the Data and Preparing the Final Report""; ""Monitoring and Supervision of the Interview Process""; ""Ethical Considerations in Survey Research""; ""Conclusion""; ""Notes""; ""Chapter Two: Designing Effective Questionnaires""; ""Introducing the Study""; ""Sequence of Questions""; ""Introductory Questions""; ""Sensitive Questions""; ""Related Questions""; ""Logical Sequence""; ""Filter or Screening Questions""; ""Reliability Checks""; ""Question Format: Open-Ended or Closed-Ended""
  • ""Advantages of Closed-Ended Questions""""Disadvantages of Closed-Ended Questions""; ""Using Open-Ended Questions""; ""Follow-Up Open-Ended Questions""; ""Open-Ended Venting Questions""; ""Questionnaire Length""; ""Editing the Completed Questionnaire""; ""Notes""; ""Chapter Three: Developing Survey Questions""; ""Guidelines for Phrasing Questions""; ""Level of Wording""; ""Ambiguous Words and Phrases""; ""Confusingly Phrased Questions""; ""Double-Barreled Questions""; ""Manipulative Information""; ""Inappropriate Emphasis""; ""Emotional Words and Phrases""; ""Levels of Measurement""
  • ""Nominal Scale""""Ordinal Scale""; ""Interval Scale""; ""Formatting of Questions""; ""Basic Response Category Format""; ""Number of Alternative Responses""; ""Structure of Ordinal Categories Containing Interval Scale Variables""; ""Order of Response Alternatives""; ""Multiple Responses""; ""Scaled Responses""; ""Chapter Four: Using Focus Groups in the Survey Research Process""; ""Uses of Focus Groups""; ""Planning Focus Groups""; ""Identifying the Critical Characteristics of Participants""; ""Establishing the Number of Focus Groups""; ""Choosing an Appropriate Facility""
  • ""Determining the Necessity for Financial Inducements""
Control code
purchEBL1757959
Dimensions
unknown
Edition
4th ed.
Extent
1 online resource (355 p.)
Form of item
electronic
Governing access note
There is no limit to the number of simultaneous users but there is a limit of 325 uses (cumulative between all users) in each 12 month period, from the date of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy.Printing is restricted to 20% of the total pages of the ebook, per patron. Copying and pasting is restricted to 5% of the total pages of the ebook, per person. However, printing and copy and paste permissions in excess of this may be granted by some publishers
Isbn
9781118767023
Isbn Type
(ebk)
Issuing body
The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data tec
Specific material designation
remote

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