Coverart for item
The Resource Designing winning products, edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen, (electronic book)

Designing winning products, edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen, (electronic book)

Label
Designing winning products
Title
Designing winning products
Statement of responsibility
edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen
Contributor
Subject
Language
eng
Summary
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources
Member of
Cataloging source
ZJC
Dewey number
658.5/752
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
LC item number
.D47 2000
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Woodside, Arch G
  • Liukko, Timo
  • Lehtonen, Ari
Series statement
Advances in business marketing and purchasing
Series volume
10
http://library.link/vocab/subjectName
  • New products
  • Product management
  • Industrial design
Label
Designing winning products, edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen
Control code
ocn646354327
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xiii, 306 p.)
Form of item
online
Isbn
9781849500609
Other physical details
ill.
Specific material designation
remote
Label
Designing winning products, edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Contents
Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen
Control code
ocn646354327
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xiii, 306 p.)
Form of item
online
Isbn
9781849500609
Other physical details
ill.
Specific material designation
remote

Library Locations

Processing Feedback ...