Coverart for item
The Resource Developing B2B social communities : keys to growth, innovation, and customer loyalty, Margaret Brooks, J.J. Lovett, Sam Creek, (electronic book)

Developing B2B social communities : keys to growth, innovation, and customer loyalty, Margaret Brooks, J.J. Lovett, Sam Creek, (electronic book)

Label
Developing B2B social communities : keys to growth, innovation, and customer loyalty
Title
Developing B2B social communities
Title remainder
keys to growth, innovation, and customer loyalty
Statement of responsibility
Margaret Brooks, J.J. Lovett, Sam Creek
Title variation
Developing business-to-business social communities
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Brooks, Margaret
Dewey number
651.8
Illustrations
illustrations
Index
index present
LC call number
HF5548.2
LC item number
.B76 2013
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Lovett, John J
  • Creek, Sam
http://library.link/vocab/subjectName
  • Business
  • Internet marketing
  • Communication in marketing
  • World Wide Web
Label
Developing B2B social communities : keys to growth, innovation, and customer loyalty, Margaret Brooks, J.J. Lovett, Sam Creek, (electronic book)
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Color
multicolored
Contents
  • The Human Need to Connect
  • Community as the Centerpiece for Customer Engagement
  • Community Models
  • Life Cycle and Maturity Models for Online Communities
  • Community Management
  • Case Study in Focus: CA Technologies
  • Business Impact through Community
  • Developing B2B Social Communities
Control code
SPR860879408
Dimensions
unknown
Extent
1 online resource (xiv, 187 p.)
File format
unknown
Form of item
online
Isbn
9781430247135
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Developing B2B social communities : keys to growth, innovation, and customer loyalty, Margaret Brooks, J.J. Lovett, Sam Creek, (electronic book)
Publication
Note
Includes index
Antecedent source
unknown
Color
multicolored
Contents
  • The Human Need to Connect
  • Community as the Centerpiece for Customer Engagement
  • Community Models
  • Life Cycle and Maturity Models for Online Communities
  • Community Management
  • Case Study in Focus: CA Technologies
  • Business Impact through Community
  • Developing B2B Social Communities
Control code
SPR860879408
Dimensions
unknown
Extent
1 online resource (xiv, 187 p.)
File format
unknown
Form of item
online
Isbn
9781430247135
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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