Coverart for item
The Resource Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary, Matt Hills, (electronic book)

Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary, Matt Hills, (electronic book)

Label
Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
Title
Doctor Who
Title remainder
the unfolding event ; marketing, merchandising and mediatizing a brand anniversary
Statement of responsibility
Matt Hills
Creator
Author
Subject
Language
eng
Summary
Brand anniversaries have become a regular part of today's popular culture, yet they have received surprisingly little analysis. Doctor Who: The Unfolding Event takes the BBC's flagship science fiction TV programme, and its 50th anniversary in 2013, as a case study. Anniversaries involve the proliferation of 'paratexts', e.g. trailers, merchandise, and conventions; this book considers how these paratexts can relate to one another, as well as being incoherent or ambiguous rather than cueing textual meanings. It tackles the brand anniversary as a 'popular media event' that is pre-planned and yet can also be contingently disrupted. Analysing how Doctor Who's 50th worked as a 'BBC metonym', and how 'public service consumption' has contributed to the BBC's cultural reproduction rather than harming its distinctive ethos, this study demonstrates that brand anniversaries are about asserting contemporary relevance. Doctor Who's 50th achieved this via an innovative 3D cinema/TV simulcast. Rather than dismissing anniversaries as commercial 'pseudo-events', we need to take their bids for cultural value more seriously
Cataloging source
UKPGM
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Hills, Matt
Dewey number
791.4572
Index
no index present
LC call number
PN1992.77.D6275
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Television broadcasting
  • Marketing
Label
Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary, Matt Hills, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Media Anniversaries : Brand, Paratext, Event and the Hype of the Doctor -- 1. Marketing the 50th Anniversary : Brand Management and the Cultural Value of the Doctor -- 2. Merchandising the 50th Anniversary : Public Service Consumption in the Name of the Doctor -- 3. Mediatizing the 50th Anniversary : Cinematic Liveness and the 'Developing Art' of the Doctor
Control code
SPR911040114
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781137463319
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Doctor Who : the unfolding event ; marketing, merchandising and mediatizing a brand anniversary, Matt Hills, (electronic book)
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Media Anniversaries : Brand, Paratext, Event and the Hype of the Doctor -- 1. Marketing the 50th Anniversary : Brand Management and the Cultural Value of the Doctor -- 2. Merchandising the 50th Anniversary : Public Service Consumption in the Name of the Doctor -- 3. Mediatizing the 50th Anniversary : Cinematic Liveness and the 'Developing Art' of the Doctor
Control code
SPR911040114
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781137463319
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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