The Resource Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke
Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke
Resource Information
The item Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- MBA students Tim Joyce and Brandon Cornuke had what they believed was a great product concept: a body powder that could be delivered in an aerosol spray. Current market-leading powders such as Gold Bond and Johnson's Baby Powder involved messy application, as they were only available in 'dump-on' form. Worse, because powders deposited on top of the skin didn't adhere to it, they tended not to last long. Joyce and Cornuke believed an aerosol powder spray would solve these problems. They called their product concept Dry Goods. However, taking Dry Goods from idea to reality presented some serious challenges. How would two students without access to a lab be able to research and develop a complex chemical/physical process like aerosol delivery, let alone manufacture it? This case study discusses this question
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Shein, J., Joyce, T., & Cornuke, B. (2010). Dry Goods. 5-210-263. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473969742
- Label
- Dry Goods
- Title
- Dry Goods
- Statement of responsibility
- James B. Shein, Tim Joyce & Brandon Cornuke
- Language
- eng
- Summary
- MBA students Tim Joyce and Brandon Cornuke had what they believed was a great product concept: a body powder that could be delivered in an aerosol spray. Current market-leading powders such as Gold Bond and Johnson's Baby Powder involved messy application, as they were only available in 'dump-on' form. Worse, because powders deposited on top of the skin didn't adhere to it, they tended not to last long. Joyce and Cornuke believed an aerosol powder spray would solve these problems. They called their product concept Dry Goods. However, taking Dry Goods from idea to reality presented some serious challenges. How would two students without access to a lab be able to research and develop a complex chemical/physical process like aerosol delivery, let alone manufacture it? This case study discusses this question
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1942-
- http://library.link/vocab/creatorName
- Shein, James B.
- Dewey number
- 658.5752
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD31.2
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Joyce, Tim
- Cornuke, Brandon
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Dry Goods (Firm)
- New products
- Product design
- New business enterprises
- Target audience
- specialized
- Label
- Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke
- Note
-
- Originally Published in: Shein, J., Joyce, T., & Cornuke, B. (2010). Dry Goods. 5-210-263. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383006
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473969742
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke
- Note
-
- Originally Published in: Shein, J., Joyce, T., & Cornuke, B. (2010). Dry Goods. 5-210-263. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383006
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473969742
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Dry-Goods-James-B.-Shein-Tim-Joyce--Brandon/ij1lmGlOuDg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Dry-Goods-James-B.-Shein-Tim-Joyce--Brandon/ij1lmGlOuDg/">Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Dry-Goods-James-B.-Shein-Tim-Joyce--Brandon/ij1lmGlOuDg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Dry-Goods-James-B.-Shein-Tim-Joyce--Brandon/ij1lmGlOuDg/">Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
