Coverart for item
The Resource E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong

E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong

Label
E-Stamp : "no licking, no sticking, just clicking"
Title
E-Stamp
Title remainder
"no licking, no sticking, just clicking"
Statement of responsibility
Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
Creator
Contributor
Author
Subject
Language
eng
Summary
In 1999, E-Stamp, a Palo Alto-based company, was racing to become the first approved by the United States Postal Service to sell postage over the Internet. E-Stamp was the first company to develop the technology to allow customers to buy postage over the Internet, and the first to pass through each stage of the USPS approval process. Upon approval, E-Stamp would be only the fifth company ever to secure the right to sell U.S. postage and the first to be granted permission to sell postage over the Internet. E-Stamps goal was to establish its brand as being synonymous with the on-line postage category. Its business plan had four objectives: build the category, acquire customers quickly and cost effectively, encourage recurring usage, and cross-sell additional products and services to increase the revenue per customer. An aggressive partnership strategy would enable the company to cost-effectively acquire customers and generate incremental revenue. However, one of the greatest challenges would be to convince customers to adopt a new platform for postage delivery
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Glazer, Rashi
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
LC item number
.G53 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Anderson, Rain
  • Caltaiano, Marc
  • Finke, Junko
  • Wong, Edmund
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • E-Stamp
  • Strategic planning
  • Electronic commerce
  • Postage stamps
Target audience
specialized
Label
E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
Instantiates
Publication
Note
  • Originally published in Glazer, R., Anderson, R., Caltaiano, M., Finke, J., & Wong, E. (2007). E-Stamp: "No licking. No sticking. Just clicking." The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000721
Extent
1 online resource
Form of item
online
Isbn
9781526409928
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
Publication
Note
  • Originally published in Glazer, R., Anderson, R., Caltaiano, M., Finke, J., & Wong, E. (2007). E-Stamp: "No licking. No sticking. Just clicking." The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000721
Extent
1 online resource
Form of item
online
Isbn
9781526409928
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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