The Resource E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
Resource Information
The item E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In 1999, E-Stamp, a Palo Alto-based company, was racing to become the first approved by the United States Postal Service to sell postage over the Internet. E-Stamp was the first company to develop the technology to allow customers to buy postage over the Internet, and the first to pass through each stage of the USPS approval process. Upon approval, E-Stamp would be only the fifth company ever to secure the right to sell U.S. postage and the first to be granted permission to sell postage over the Internet. E-Stamps goal was to establish its brand as being synonymous with the on-line postage category. Its business plan had four objectives: build the category, acquire customers quickly and cost effectively, encourage recurring usage, and cross-sell additional products and services to increase the revenue per customer. An aggressive partnership strategy would enable the company to cost-effectively acquire customers and generate incremental revenue. However, one of the greatest challenges would be to convince customers to adopt a new platform for postage delivery
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Glazer, R., Anderson, R., Caltaiano, M., Finke, J., & Wong, E. (2007). E-Stamp: "No licking. No sticking. Just clicking." The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526409928
- Label
- E-Stamp : "no licking, no sticking, just clicking"
- Title
- E-Stamp
- Title remainder
- "no licking, no sticking, just clicking"
- Statement of responsibility
- Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
- Language
- eng
- Summary
- In 1999, E-Stamp, a Palo Alto-based company, was racing to become the first approved by the United States Postal Service to sell postage over the Internet. E-Stamp was the first company to develop the technology to allow customers to buy postage over the Internet, and the first to pass through each stage of the USPS approval process. Upon approval, E-Stamp would be only the fifth company ever to secure the right to sell U.S. postage and the first to be granted permission to sell postage over the Internet. E-Stamps goal was to establish its brand as being synonymous with the on-line postage category. Its business plan had four objectives: build the category, acquire customers quickly and cost effectively, encourage recurring usage, and cross-sell additional products and services to increase the revenue per customer. An aggressive partnership strategy would enable the company to cost-effectively acquire customers and generate incremental revenue. However, one of the greatest challenges would be to convince customers to adopt a new platform for postage delivery
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Glazer, Rashi
- Dewey number
- 658.4012
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD30.28
- LC item number
- .G53 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Anderson, Rain
- Caltaiano, Marc
- Finke, Junko
- Wong, Edmund
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- E-Stamp
- Strategic planning
- Electronic commerce
- Postage stamps
- Target audience
- specialized
- Label
- E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
- Note
-
- Originally published in Glazer, R., Anderson, R., Caltaiano, M., Finke, J., & Wong, E. (2007). E-Stamp: "No licking. No sticking. Just clicking." The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000721
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526409928
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong
- Note
-
- Originally published in Glazer, R., Anderson, R., Caltaiano, M., Finke, J., & Wong, E. (2007). E-Stamp: "No licking. No sticking. Just clicking." The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000721
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526409928
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/E-Stamp--no-licking-no-sticking-just/jEsz6O50Yjg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/E-Stamp--no-licking-no-sticking-just/jEsz6O50Yjg/">E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/E-Stamp--no-licking-no-sticking-just/jEsz6O50Yjg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/E-Stamp--no-licking-no-sticking-just/jEsz6O50Yjg/">E-Stamp : "no licking, no sticking, just clicking", Rashi Glazer, Rain Anderson, Marc Caltaiano, Junko Finke, Edmund Wong</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
