Coverart for item
The Resource Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability, Pável Reyes-Mercado, (electronic book)

Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability, Pável Reyes-Mercado, (electronic book)

Label
Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability
Title
Eco-innovations in emerging markets
Title remainder
analyzing consumer behaviour and adaptability
Statement of responsibility
Pável Reyes-Mercado
Creator
Author
Subject
Language
eng
Summary
"Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Reyes Mercado, Pável
Dewey number
333.79/4091724
Index
index present
LC call number
TJ807.9.D44
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Palgrave pivot
http://library.link/vocab/subjectName
  • Renewable energy sources
  • Consumer behavior
  • Developing countries
Label
Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability, Pável Reyes-Mercado, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices
Control code
SPR950884550
Dimensions
unknown
Extent
1 online resource (xxii, 131 pages)
File format
unknown
Form of item
online
Isbn
9781137587411
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability, Pável Reyes-Mercado, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices
Control code
SPR950884550
Dimensions
unknown
Extent
1 online resource (xxii, 131 pages)
File format
unknown
Form of item
online
Isbn
9781137587411
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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