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The Resource Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Label
Effective small business management : an entrepreneurial approach
Title
Effective small business management
Title remainder
an entrepreneurial approach
Statement of responsibility
Norman M. Scarborough, Thomas W. Zimmerer
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Scarborough, Norman M
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Zimmerer, Thomas
http://library.link/vocab/subjectName
  • Small business
  • New business enterprises
  • Small business
  • New business enterprises
Label
Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Instantiates
Publication
Note
"International edition" -- cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation
Control code
l70015843830
Dimensions
28 cm.
Edition
8th ed.
Extent
xvi, 832 p.
Isbn
9780131968707
Lccn
2004053364
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Publication
Note
"International edition" -- cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation
Control code
l70015843830
Dimensions
28 cm.
Edition
8th ed.
Extent
xvi, 832 p.
Isbn
9780131968707
Lccn
2004053364
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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