The Resource Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Resource Information
The item Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 8th ed.
- Extent
- xvi, 832 p.
- Note
- "International edition" -- cover
- Contents
-
- Section I. The challenge of entrepreneurship
- 1. Entrepreneurs : the driving force behind small business
- section II. Building a business plan : beginning considerations
- 2. Strategic management and the entrepreneur
- 3. Choosing a form of ownership
- 4. Franchising and the entrepreneur
- 5. Buying an existing business
- section III. Building a business plan : marketing and financial matters
- 6. Crafting a winning business plan
- 7. Building a guerrilla marketing plan
- 8. Creating a solid financial plan
- 9. Managing cash flow
- section IV. Small business marketing strategies
- 10. Pricing and credit strategies
- 11. Integrated marketing communications
- 12. Global marketing strategies
- 13. E-Commerce and entrepreneurship
- section V. Putting the business plan to work : sources of funds
- 14. Sources of equity financing
- 15. Source of debt financing
- section VI. Location and layout
- 16. Location, layout, and physical facilities
- section VII. Managing a small business : techniques for enhancing profitability
- 17. Purchasing, quality management, and vendor analysis
- 18. Managing inventory
- section VIII. Managing people : a company's most valuable resource
- 19. Staffing and leading a growing company
- section IX. Legal aspects of small business : succession, ethics, and government regulation
- 20. Management succession and risk management strategies in the family business
- 21. Values-based leadership : doing the right thing
- 22. The legal environment : business law and government regulation
- Isbn
- 9780131968707
- Label
- Effective small business management : an entrepreneurial approach
- Title
- Effective small business management
- Title remainder
- an entrepreneurial approach
- Statement of responsibility
- Norman M. Scarborough, Thomas W. Zimmerer
- Language
- eng
- http://library.link/vocab/creatorName
- Scarborough, Norman M
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Zimmerer, Thomas
- http://library.link/vocab/subjectName
-
- Small business
- New business enterprises
- Small business
- New business enterprises
- Label
- Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
- Note
- "International edition" -- cover
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation
- Control code
- l70015843830
- Dimensions
- 28 cm.
- Edition
- 8th ed.
- Extent
- xvi, 832 p.
- Isbn
- 9780131968707
- Lccn
- 2004053364
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- Label
- Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
- Note
- "International edition" -- cover
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation
- Control code
- l70015843830
- Dimensions
- 28 cm.
- Edition
- 8th ed.
- Extent
- xvi, 832 p.
- Isbn
- 9780131968707
- Lccn
- 2004053364
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Effective-small-business-management--an/9X6-Uz5ngQ4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Effective-small-business-management--an/9X6-Uz5ngQ4/">Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
