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The Resource Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer

Label
Effective small business management : an entrepreneurial approach
Title
Effective small business management
Title remainder
an entrepreneurial approach
Statement of responsibility
Norman M. Scarborough, Thomas W. Zimmerer
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Scarborough, Norman M
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Zimmerer, Thomas
http://library.link/vocab/subjectName
  • Small business
  • New business enterprises
  • Small business
  • New business enterprises
Label
Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Instantiates
Publication
Note
  • "International edition" -- cover
  • Previous ed.: 2000
Bibliography note
Includes bibliographical references
Contents
  • Preface
  • Sect. I.
  • Challenge of Entrepreneurship.
  • p. 1
  • Ch. 1.
  • Entrepreneurs: The Driving Force Behind Small Business.
  • p. 1
  • Sect. II.
  • Building the Business Plan: Beginning Considerations.
  • p. 36
  • Ch. 2.
  • Strategic Management and the Entrepreneur.
  • p. 36
  • Ch. 3.
  • Choosing a Form of Ownership.
  • p. 65
  • Ch. 4.
  • Franchising and the Entrepreneur.
  • p. 92
  • Ch. 5.
  • Buying an Existing Business.
  • p. 121
  • Sect. III.
  • Building a Business Plan: Marketing and Financial Matters.
  • p. 157
  • Ch. 6.
  • Crafting a Winning Business Plan.
  • p. 157
  • Ch. 7.
  • Building a Guerrilla Marketing Plan.
  • p. 185
  • Ch. 8.
  • Creating a Solid Financial Plan.
  • p. 219
  • Ch. 9.
  • Managing Cash Flow.
  • p. 255
  • Sect. IV.
  • Small Business Marketing Strategies.
  • p. 287
  • Ch. 10.
  • Pricing and Credit Strategies.
  • p. 287
  • Ch. 11.
  • Creative Use of Advertising and Promotion.
  • p. 312
  • Ch. 12.
  • Global Marketing Strategies for Entrepreneurs.
  • p. 345
  • Ch. 13.
  • E-Commerce and Entrepreneurship.
  • p. 374
  • Sect. V.
  • Putting the Business Plan to Work: Sources of Funds.
  • p. 407
  • Ch. 14.
  • Sources of Equity Financing.
  • p. 407
  • Ch. 15.
  • Sources of Debt Financing.
  • p. 437
  • Sect. VI.
  • Location and Layout.
  • p. 467
  • Ch. 16.
  • Location, Layout, and Physical Facilities.
  • p. 467
  • Sect. VII.
  • Managing a Small Business: Techniques for Enhancing Profitability.
  • p. 509
  • Ch. 17.
  • Purchasing, Quality Management, and Vendor Analysis.
  • p. 509
  • Ch. 18.
  • Managing Inventory.
  • p. 546
  • Sect. VIII.
  • Managing People: A Company's Most Valuable Resource.
  • p. 578
  • Ch. 19.
  • Staffing and Leading a Growing Company.
  • p. 578
  • Sect. IX.
  • Legal Aspects of Small Business: Succession, Ethics, and Government Regulation.
  • p. 614
  • Ch. 20.
  • Management Succession and Risk Management Strategies in the Family Business.
  • p. 614
  • Ch. 21.
  • Ethics, Social Responsibility, and the Entrepreneur.
  • p. 649
  • Ch. 22.
  • Legal Environment: Business Law and Government Regulation.
  • p. 681
  • Index.
  • p. 713
Control code
e70015405228
Dimensions
26 cm.
Edition
7th ed.
Extent
xxii, 730 p.
Isbn
9780131105409
Other physical details
ill.
Label
Effective small business management : an entrepreneurial approach, Norman M. Scarborough, Thomas W. Zimmerer
Publication
Note
  • "International edition" -- cover
  • Previous ed.: 2000
Bibliography note
Includes bibliographical references
Contents
  • Preface
  • Sect. I.
  • Challenge of Entrepreneurship.
  • p. 1
  • Ch. 1.
  • Entrepreneurs: The Driving Force Behind Small Business.
  • p. 1
  • Sect. II.
  • Building the Business Plan: Beginning Considerations.
  • p. 36
  • Ch. 2.
  • Strategic Management and the Entrepreneur.
  • p. 36
  • Ch. 3.
  • Choosing a Form of Ownership.
  • p. 65
  • Ch. 4.
  • Franchising and the Entrepreneur.
  • p. 92
  • Ch. 5.
  • Buying an Existing Business.
  • p. 121
  • Sect. III.
  • Building a Business Plan: Marketing and Financial Matters.
  • p. 157
  • Ch. 6.
  • Crafting a Winning Business Plan.
  • p. 157
  • Ch. 7.
  • Building a Guerrilla Marketing Plan.
  • p. 185
  • Ch. 8.
  • Creating a Solid Financial Plan.
  • p. 219
  • Ch. 9.
  • Managing Cash Flow.
  • p. 255
  • Sect. IV.
  • Small Business Marketing Strategies.
  • p. 287
  • Ch. 10.
  • Pricing and Credit Strategies.
  • p. 287
  • Ch. 11.
  • Creative Use of Advertising and Promotion.
  • p. 312
  • Ch. 12.
  • Global Marketing Strategies for Entrepreneurs.
  • p. 345
  • Ch. 13.
  • E-Commerce and Entrepreneurship.
  • p. 374
  • Sect. V.
  • Putting the Business Plan to Work: Sources of Funds.
  • p. 407
  • Ch. 14.
  • Sources of Equity Financing.
  • p. 407
  • Ch. 15.
  • Sources of Debt Financing.
  • p. 437
  • Sect. VI.
  • Location and Layout.
  • p. 467
  • Ch. 16.
  • Location, Layout, and Physical Facilities.
  • p. 467
  • Sect. VII.
  • Managing a Small Business: Techniques for Enhancing Profitability.
  • p. 509
  • Ch. 17.
  • Purchasing, Quality Management, and Vendor Analysis.
  • p. 509
  • Ch. 18.
  • Managing Inventory.
  • p. 546
  • Sect. VIII.
  • Managing People: A Company's Most Valuable Resource.
  • p. 578
  • Ch. 19.
  • Staffing and Leading a Growing Company.
  • p. 578
  • Sect. IX.
  • Legal Aspects of Small Business: Succession, Ethics, and Government Regulation.
  • p. 614
  • Ch. 20.
  • Management Succession and Risk Management Strategies in the Family Business.
  • p. 614
  • Ch. 21.
  • Ethics, Social Responsibility, and the Entrepreneur.
  • p. 649
  • Ch. 22.
  • Legal Environment: Business Law and Government Regulation.
  • p. 681
  • Index.
  • p. 713
Control code
e70015405228
Dimensions
26 cm.
Edition
7th ed.
Extent
xxii, 730 p.
Isbn
9780131105409
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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