Coverart for item
The Resource Enabling consumer and entrepreneurial literacy in subsistence marketplaces, [by] Madhu Viswanathan, S. Gajendiran, R. Venkatesan, (electronic book)

Enabling consumer and entrepreneurial literacy in subsistence marketplaces, [by] Madhu Viswanathan, S. Gajendiran, R. Venkatesan, (electronic book)

Label
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Title
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Statement of responsibility
[by] Madhu Viswanathan, S. Gajendiran, R. Venkatesan
Creator
Contributor
Subject
Language
eng
Summary
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the market
Member of
Cataloging source
DE-He213
Characteristic
online system or service
http://library.link/vocab/creatorName
Viswanathan, Madhu
Image bit depth
0
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Gajendiran, S
  • Venkatesan, R.
Series statement
Education in the Asia-Pacific region: issues, concerns and prospects
Series volume
12
http://library.link/vocab/subjectName
  • Education
  • Entrepreneurship
  • Marketing
Label
Enabling consumer and entrepreneurial literacy in subsistence marketplaces, [by] Madhu Viswanathan, S. Gajendiran, R. Venkatesan, (electronic book)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Basic Research on Low-Literate, Low-Income Buyers and Sellers; Developing a Consumer and Entrepreneurial Literacy Educational Program; Consumer and Entrepreneurial Literacy Program -- Marketplace Literacy; Consumer and Entrepreneurial Literacy Program -- Consumer Literacy; Consumer and Entrepreneurial Literacy Program: Day 3 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 4 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 5 -- Societal Responsibility and Other Miscellaneous Issues; Implications for Nonprofit Organizations
Dimensions
unknown
File format
multiple file formats
Isbn
9781402057694
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
Label
Enabling consumer and entrepreneurial literacy in subsistence marketplaces, [by] Madhu Viswanathan, S. Gajendiran, R. Venkatesan, (electronic book)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Basic Research on Low-Literate, Low-Income Buyers and Sellers; Developing a Consumer and Entrepreneurial Literacy Educational Program; Consumer and Entrepreneurial Literacy Program -- Marketplace Literacy; Consumer and Entrepreneurial Literacy Program -- Consumer Literacy; Consumer and Entrepreneurial Literacy Program: Day 3 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 4 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 5 -- Societal Responsibility and Other Miscellaneous Issues; Implications for Nonprofit Organizations
Dimensions
unknown
File format
multiple file formats
Isbn
9781402057694
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote

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