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The Resource Engro Chemical Pakistan Limited : restructuring the marketing division, Anwar Khurshid & Muddaasir Shafique Chaudary

Engro Chemical Pakistan Limited : restructuring the marketing division, Anwar Khurshid & Muddaasir Shafique Chaudary

Label
Engro Chemical Pakistan Limited : restructuring the marketing division
Title
Engro Chemical Pakistan Limited
Title remainder
restructuring the marketing division
Statement of responsibility
Anwar Khurshid & Muddaasir Shafique Chaudary
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case describes the restructuring initiative undertaken to change the forty-year-old structure of the marketing division into a more flexible and rewarding set-up. Towards the beginning of 2008, Khalid Mir, General Manager, Marketing, at Engro Chemical, realized that significant changes were needed in order to address the major issues the company was facing in terms of employee turnover, poor inventory control, low market development and sub-optimal merchandizing efforts in its original marketing structure. In March 2008, Engro Chemical Pakistan Limited (ECPL) undertook the restructuring of its marketing division. As Mir progressed through the planning and implementation of the new structure and related changes, he came across several challenges and issues emanating from this change effort
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Khurshid, Anwar
Dewey number
658.312
Illustrations
illustrations
Index
no index present
LC call number
HD58.8
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Shafique, Muddaasir
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Personnel management
  • Organizational change
Target audience
specialized
Label
Engro Chemical Pakistan Limited : restructuring the marketing division, Anwar Khurshid & Muddaasir Shafique Chaudary
Instantiates
Publication
Note
  • Originally Published in: Khurshid, A., & Chaudary, M. S. (2010). Engro Chemical Pakistan Limited - Restructuring the Marketing Division. Asian Journal of Management Cases, 7(2), 135-155. DOI: 10.1177/097282011000700204
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385454
Extent
1 online resource
Form of item
online
Isbn
9789351508281
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Engro Chemical Pakistan Limited : restructuring the marketing division, Anwar Khurshid & Muddaasir Shafique Chaudary
Publication
Note
  • Originally Published in: Khurshid, A., & Chaudary, M. S. (2010). Engro Chemical Pakistan Limited - Restructuring the Marketing Division. Asian Journal of Management Cases, 7(2), 135-155. DOI: 10.1177/097282011000700204
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385454
Extent
1 online resource
Form of item
online
Isbn
9789351508281
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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