The Resource Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Label
Essay Gifts : gifting for greater good
Title
Essay Gifts
Title remainder
gifting for greater good
Statement of responsibility
Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Creator
Contributor
Author
Subject
Language
eng
Summary
The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others?
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Babb, Sarah
Dewey number
301.40968
Illustrations
illustrations
Index
no index present
Intended audience
The study is applicable to MBA students, masters-level students and students of executive education
LC call number
HD60.5.S7
LC item number
B33 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Retief, Tina
  • Bick, Geoff
http://library.link/vocab/subjectName
  • Social entrepreneurship
  • Marketing
Label
Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Instantiates
Publication
Copyright
Note
  • The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald866
Dimensions
unknown
Extent
1 online resource (19 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
32 illustrations.
Specific material designation
remote
Label
Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Publication
Copyright
Note
  • The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald866
Dimensions
unknown
Extent
1 online resource (19 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
32 illustrations.
Specific material designation
remote

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