Coverart for item
The Resource Essential guide to marketing planning, Marian Burk Wood

Essential guide to marketing planning, Marian Burk Wood

Label
Essential guide to marketing planning
Title
Essential guide to marketing planning
Statement of responsibility
Marian Burk Wood
Creator
Author
Subject
Language
eng
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Wood, Marian Burk
Dewey number
658.802
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Marketing
Label
Essential guide to marketing planning, Marian Burk Wood
Instantiates
Publication
Note
  • Previous edition: Harlow: Financial Times Prentice Hall, 2010
  • Formerly CIP.
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Sample marketing plan : Lost Legends Luxury Chocolatier
Control code
704981983
Dimensions
25 cm.
Edition
3rd ed.
Extent
xxiii, 299 pages
Isbn
9780273773634
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Essential guide to marketing planning, Marian Burk Wood
Publication
Note
  • Previous edition: Harlow: Financial Times Prentice Hall, 2010
  • Formerly CIP.
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Sample marketing plan : Lost Legends Luxury Chocolatier
Control code
704981983
Dimensions
25 cm.
Edition
3rd ed.
Extent
xxiii, 299 pages
Isbn
9780273773634
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
Processing Feedback ...