The Resource Essential guide to marketing planning, Marian Burk Wood
Essential guide to marketing planning, Marian Burk Wood
Resource Information
The item Essential guide to marketing planning, Marian Burk Wood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Essential guide to marketing planning, Marian Burk Wood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 3rd ed.
- Extent
- xxiii, 299 pages
- Note
-
- Previous edition: Harlow: Financial Times Prentice Hall, 2010
- Formerly CIP.
- Contents
-
- Analysing the current situation
- Analysing customers and markets
- Segmenting, targeting and positioning
- Planning direction and objects
- Planning for products and brands
- Planning for pricing
- Planning for channels and logistics
- Planning for communications and influence
- Supporting the marketing mix
- Planning metrics and performance measurement
- Planning implementation and control
- Sample marketing plan : Lost Legends Luxury Chocolatier
- Isbn
- 9780273773634
- Label
- Essential guide to marketing planning
- Title
- Essential guide to marketing planning
- Statement of responsibility
- Marian Burk Wood
- Language
- eng
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Wood, Marian Burk
- Dewey number
- 658.802
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
- Marketing
- Label
- Essential guide to marketing planning, Marian Burk Wood
- Note
-
- Previous edition: Harlow: Financial Times Prentice Hall, 2010
- Formerly CIP.
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Sample marketing plan : Lost Legends Luxury Chocolatier
- Control code
- 704981983
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xxiii, 299 pages
- Isbn
- 9780273773634
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- Essential guide to marketing planning, Marian Burk Wood
- Note
-
- Previous edition: Harlow: Financial Times Prentice Hall, 2010
- Formerly CIP.
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Sample marketing plan : Lost Legends Luxury Chocolatier
- Control code
- 704981983
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xxiii, 299 pages
- Isbn
- 9780273773634
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/-n7ifTS8Puw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/-n7ifTS8Puw/">Essential guide to marketing planning, Marian Burk Wood</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/-n7ifTS8Puw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/-n7ifTS8Puw/">Essential guide to marketing planning, Marian Burk Wood</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
