Coverart for item
The Resource Essential guide to marketing planning, Marian Burk Wood

Essential guide to marketing planning, Marian Burk Wood

Label
Essential guide to marketing planning
Title
Essential guide to marketing planning
Statement of responsibility
Marian Burk Wood
Title variation
Marian Burk Wood's Essential guide to marketing planning
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Wood, Marian Burk
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
Marketing
Label
Essential guide to marketing planning, Marian Burk Wood
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control
Control code
ocn663820399
Dimensions
25 cm.
Edition
2nd ed.
Extent
xx, 303 p.
Isbn
9780273725763
Lccn
2010009679
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Essential guide to marketing planning, Marian Burk Wood
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control
Control code
ocn663820399
Dimensions
25 cm.
Edition
2nd ed.
Extent
xx, 303 p.
Isbn
9780273725763
Lccn
2010009679
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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