The Resource Essential guide to marketing planning, Marian Burk Wood
Essential guide to marketing planning, Marian Burk Wood
Resource Information
The item Essential guide to marketing planning, Marian Burk Wood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Essential guide to marketing planning, Marian Burk Wood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- 2nd ed.
- Extent
- xx, 303 p.
- Contents
-
- Introduction to marketing planning today
- Analysing the current situation
- Analysing customers and markets
- Planning segmentation, targeting, and positioning
- Planning direction, objectives, and strategy
- Planning for products and brands
- Planning for pricing
- Planning for channels and logistics
- Planning for communications and influence
- Supporting the marketing mix
- Planning metrics and performance measurement
- Planning implementation and control
- Isbn
- 9780273725763
- Label
- Essential guide to marketing planning
- Title
- Essential guide to marketing planning
- Statement of responsibility
- Marian Burk Wood
- Title variation
- Marian Burk Wood's Essential guide to marketing planning
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Wood, Marian Burk
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
- Marketing
- Label
- Essential guide to marketing planning, Marian Burk Wood
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control
- Control code
- ocn663820399
- Dimensions
- 25 cm.
- Edition
- 2nd ed.
- Extent
- xx, 303 p.
- Isbn
- 9780273725763
- Lccn
- 2010009679
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- Label
- Essential guide to marketing planning, Marian Burk Wood
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control
- Control code
- ocn663820399
- Dimensions
- 25 cm.
- Edition
- 2nd ed.
- Extent
- xx, 303 p.
- Isbn
- 9780273725763
- Lccn
- 2010009679
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/B0UhYsCPb84/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/B0UhYsCPb84/">Essential guide to marketing planning, Marian Burk Wood</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/B0UhYsCPb84/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Essential-guide-to-marketing-planning-Marian/B0UhYsCPb84/">Essential guide to marketing planning, Marian Burk Wood</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
