Coverart for item
The Resource Essentials of global marketing, Svend Hollensen

Essentials of global marketing, Svend Hollensen

Label
Essentials of global marketing
Title
Essentials of global marketing
Statement of responsibility
Svend Hollensen
Creator
Subject
Genre
Language
eng
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hollensen, Svend
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
  • Business and Management
Target audience
specialized
Label
Essentials of global marketing, Svend Hollensen
Instantiates
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The Decision to Internationalize -- pt. 2. Deciding Which Markets to Enter -- pt. 3. Market Entry Strategies -- pt. 4. Designing the Global Marketing Programme -- pt. 5. Implementing and Coordinating the Global Marketing Programme
Control code
020191211
Dimensions
27 cm.
Edition
2nd ed.
Extent
xxxiv, 524 p.
Isbn
9780273756545
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
Label
Essentials of global marketing, Svend Hollensen
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The Decision to Internationalize -- pt. 2. Deciding Which Markets to Enter -- pt. 3. Market Entry Strategies -- pt. 4. Designing the Global Marketing Programme -- pt. 5. Implementing and Coordinating the Global Marketing Programme
Control code
020191211
Dimensions
27 cm.
Edition
2nd ed.
Extent
xxxiv, 524 p.
Isbn
9780273756545
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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