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The Resource Evaluating public relations : a best practice guide to public relations planning, research and evaluation, Tom Watson & Paul Noble

Evaluating public relations : a best practice guide to public relations planning, research and evaluation, Tom Watson & Paul Noble

Label
Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Title
Evaluating public relations
Title remainder
a best practice guide to public relations planning, research and evaluation
Statement of responsibility
Tom Watson & Paul Noble
Creator
Contributor
Subject
Genre
Language
eng
Summary
This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth
Member of
Cataloging source
U9S
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Watson, Tom
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1955-
http://library.link/vocab/relatedWorkOrContributorName
Noble, Paul
http://library.link/vocab/subjectName
  • Public relations
  • Public relations
Label
Evaluating public relations : a best practice guide to public relations planning, research and evaluation, Tom Watson & Paul Noble
Instantiates
Publication
Note
Includes tables
Content category
texte
Content type code
  • txt
Content type MARC source
rdacontent/fre
Control code
ocn423547874
Dimensions
24 cm.
Edition
2nd ed.
Extent
iv, 252 p.
Isbn
9780749449797
Media category
sans m{u2964}iation
Media MARC source
rdamedia/fre
Media type code
  • n
Other physical details
illustrations
Label
Evaluating public relations : a best practice guide to public relations planning, research and evaluation, Tom Watson & Paul Noble
Publication
Note
Includes tables
Content category
texte
Content type code
  • txt
Content type MARC source
rdacontent/fre
Control code
ocn423547874
Dimensions
24 cm.
Edition
2nd ed.
Extent
iv, 252 p.
Isbn
9780749449797
Media category
sans m{u2964}iation
Media MARC source
rdamedia/fre
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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